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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Hawaii

Local SEO Marketing Company Serving Kapolei Hawaii

Tom Johnston Can Be Your Most Suitable Choice For SEO

Professional SEO can benefit your small business in many ways. SEO can generate leads, get more traffic in your site, and deliver a greater user experience. However, poor quality SEO might be damaging for your site. Tom Johnston can offer the expert SEO services you need. Johnston is surely an experienced professional that has been employed in SEO to get a decade.

Because Johnston has extensive expertise, he’s equipped to use all types of clients, from small enterprises to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. If you select to work alongside Johnston, you’ll get the Search marketing services you will need.

Johnston needs a three-step procedure for SEO. On-page optimization is the initial step from the process. This method involves making changes to some site to be able to improve its search engine ranking positions. On-page optimization is capable of showing search engines like Google what your blog ought to be ranking for. There are several on-page optimization techniques that could improve your site’s rankings, including creating SEO-friendly content for your personal site.

The second step is off-page optimization. This describes off-site techniques that can increase your site’s rankings. One of the primary elements of off-page optimization is link building. Off-page optimization is a way to show search engines like yahoo that your site is a trustworthy supply of information.

The 3rd step is local search engine marketing. This can be important for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information to your Google My Company listing. Providing accurate information for other directory listings is vital as well.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you want SEO assistance from the short-term or long term help, you’ll get the support that you need. Your contract could be adjusted when necessary.

You’ll receive monthly ranking reports, which will help you to find out how your site is performing. This will help you to see which search phrases are yielding ideal results. It is going to reveal to you how your search rankings happen to be improving from month to month.

Google Analytics will be installed on your blog, meaning it will be simpler that you can monitor the traffic your site is receiving. You’ll also be able to find out what number of the people to your site are finding your blog via search engines like yahoo.

If you’re enthusiastic about working together with Tom Johnston, you are able to contact him for a free video analysis of the site. The analysis may also compare your website to competing sites. Since this consultation will probably be totally free, there is not any reason for you do not to take advantage of it.

It’s vital for your company to be optimized for search engine listings. Strong SEO is vital to the health of any company. Whether you have a large national company or perhaps a small, locally-based company, you can rely on Tom Johnston to deal with your entire SEO needs. Visit Tom-Johnston.com to find out more.

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