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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Hawaii

Local SEO Marketing Company Serving Kapaau Hawaii

Tom Johnston Will Be Your Most Suitable Choice For SEO

Professional SEO will benefit your organization in many ways. SEO can generate leads, increase web traffic in your site, and deliver an improved user experience. However, poor quality SEO may be damaging to your site. Tom Johnston can provide the expert Search engine optimization services you need. Johnston is surely an experienced professional that has been working in SEO to get a decade.

Because Johnston has extensive expertise, he’s equipped to use all kinds of clients, from small enterprises to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. When you select to do business with Johnston, you’ll get the SEO services you need.

Johnston needs a three-step approach to SEO. On-page optimization is the first step from the process. This technique involves making changes into a site so that you can improve its search engine ranking positions. On-page optimization can display search engines like Google what your blog should be ranking for. There are numerous on-page optimization techniques that can improve your site’s rankings, like creating SEO-friendly content for your site.

Another step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of the main parts of off-page optimization is link-building. Off-page optimization is ways to show search engine listings that your internet site is a reliable way to obtain information.

Your third step is local search engine marketing. This is certainly necessary for firms that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information for the Google My Company listing. Providing accurate information for other directory listings is important also.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you will need SEO assistance from the short-term or long term help, you’ll can get the services that you need. Your contract could be adjusted when needed.

You’ll receive monthly ranking reports, which will assist you to find out how your website is performing. This will allow you to see which keyphrases are yielding the greatest results. It will also reveal to you the way your search rankings are already improving from month to month.

Google Analytics will be attached to your blog, meaning it will be simpler for you to monitor the traffic your internet site is receiving. You’ll likewise be able to discover what number of the people to your blog are discovering your blog via search engines like google.

If you’re thinking about utilizing Tom Johnston, you may contact him for the free video analysis of your respective site. The analysis will also compare your web site to competing sites. Simply because this consultation will likely be totally free, there is not any reason for you do not to make the most of it.

It’s vital for your company being optimized for search engine listings. Strong SEO is vital to the health of any organization. Whether you have a huge national company or possibly a small, locally-based company, you can trust Tom Johnston to handle all your SEO needs. Visit Tom-Johnston.com for more information.

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