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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Hawaii

Local SEO Marketing Company Serving Kapaa Hawaii

Tom Johnston Is Your Smart Choice For SEO

Professional SEO will benefit your organization in many ways. SEO can generate leads, increase web traffic to your site, and deliver a better user experience. However, sub-standard SEO can be damaging to your site. Tom Johnston can offer the expert Search engine optimization services that you require. Johnston is undoubtedly an experienced professional which has been working in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to work with all types of clients, from small companies to larger ones. Johnston also offers franchise SEO for businesses that have multiple locations. When you choose to do business with Johnston, you’ll receive the Search engine optimization services you want.

Johnston requires a three-step approach to SEO. On-page optimization is step one in the process. This process involves making changes into a site in order to improve its search engine results. On-page optimization can display search engines like yahoo what your site should be ranking for. There are numerous on-page optimization techniques that can increase your site’s rankings, including creating SEO-friendly content for your personal site.

Another step is off-page optimization. This describes off-site techniques that can boost your site’s rankings. One of the many elements of off-page optimization is link building. Off-page optimization is ways to show search engine listings that your website is a trustworthy source of information.

The next step is local search engine optimisation. This can be essential for companies that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Company listing. Providing accurate information for other directory listings is crucial also.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you need SEO assistance in the short-term or long-term help, you’ll be capable of getting the services that you need. Your contract could be adjusted as needed.

You’ll receive monthly ranking reports, which will enable you to see how your website is performing. This will assist you to see which search phrases are yielding greatest results. It will explain to you how your search rankings are already improving from month to month.

Google Analytics will probably be placed on your website, which means it will be easier so that you can monitor the traffic your site is receiving. You’ll likewise be able to see what number of the targeted traffic to your web site are discovering your blog via search engines.

If you’re enthusiastic about utilizing Tom Johnston, you may contact him for any free video analysis of your own site. The analysis will likely compare your blog to competing sites. Because this consultation will be totally free, there is no reason behind you do not to make the most of it.

It’s vital for your small business being optimized for search engines like yahoo. Strong SEO is vital to the healthiness of any business. Whether you have a huge national company or possibly a small, locally-based company, you can rely on Tom Johnston to manage all your SEO needs. Visit Tom-Johnston.com for more information.

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