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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Hawaii

Local SEO Marketing Company Serving Kamuela Hawaii

Tom Johnston Will Be Your Best Option For SEO

Professional SEO can benefit your small business in numerous ways. SEO can generate leads, increase traffic in your site, and deliver a greater user experience. However, poor quality SEO can be damaging to the site. Tom Johnston can provide the expert Search engine optimization services that you need. Johnston is an experienced professional that has been operating in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to do business with all sorts of clients, from smaller businesses to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. When you choose to use Johnston, you’ll obtain the SEO services you require.

Johnston requires a three-step approach to SEO. On-page optimization is the first step of your process. This process involves making changes to some site in order to improve its search engine rankings. On-page optimization can show search engines what your web site ought to be ranking for. There are lots of on-page optimization techniques that could boost your site’s rankings, like creating SEO-friendly content for your site.

The 2nd step is off-page optimization. This describes off-site techniques that may boost your site’s rankings. One of the many parts of off-page optimization is building links. Off-page optimization is a means to show search engine listings that your internet site is a reliable source of information.

Your third step is local search engine optimisation. This is certainly important for firms that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details for your Google My Company listing. Providing accurate information for other directory listings is crucial at the same time.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you need SEO assistance within the short-term or long term help, you’ll be capable of getting the services that you need. Your contract can be adjusted when needed.

You’ll receive monthly ranking reports, which will allow you to find out how your internet site is performing. This will allow you to see which keyphrases are yielding the greatest results. It will likewise show you how your search rankings have already been improving from month to month.

Google Analytics will probably be installed on your site, which implies it will be easier that you can monitor the traffic your website is receiving. You’ll also be able to view what percentage of the targeted traffic to your web site are finding your web site via search engines.

If you’re interested in utilizing Tom Johnston, it is possible to contact him for any free video analysis of your respective site. The analysis will likely compare your site to competing sites. Since this consultation will likely be totally free, there is no reason for you do not to take full advantage of it.

It’s essential for your organization to get optimized for search engine listings. Strong SEO is vital to the healthiness of any business. Whether you have a huge national company or even a small, locally-based company, you can depend on Tom Johnston to take care of all your SEO needs. Visit Tom-Johnston.com to find out more.

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