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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Hawaii

      Local SEO Marketing Company Serving Hilo Hawaii

      Tom Johnston Is Your Most Suitable Choice For SEO

      Professional SEO may benefit your organization in many ways. SEO can generate leads, increase targeted traffic in your site, and deliver an improved user experience. However, sub-standard SEO could be damaging to your site. Tom Johnston can provide the expert SEO services that you desire. Johnston is definitely an experienced professional which has been employed in SEO to get a decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside a myriad of clients, from smaller businesses to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. If you choose to work alongside Johnston, you’ll receive the SEO services you want.

      Johnston takes a three-step procedure for SEO. On-page optimization is step one of the process. This method involves making changes into a site so that you can improve its search engine results. On-page optimization can show the major search engines what your website needs to be ranking for. There are many on-page optimization techniques that may enhance your site’s rankings, like creating SEO-friendly content for your personal site.

      Another step is off-page optimization. This describes off-site techniques that may increase your site’s rankings. One of the many aspects of off-page optimization is link-building. Off-page optimization is ways to show search engines that your site is a trustworthy method to obtain information.

      The third step is local search engine optimisation. This is certainly required for companies that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details for your Google My Company listing. Providing accurate information for other directory listings is important also.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you require SEO assistance from the short-term or long term help, you’ll be able to get the support that you need. Your contract can be adjusted when needed.

      You’ll receive monthly ranking reports, which will assist you to see how your internet site is performing. This will help you to see which keyphrases are yielding the greatest results. It will demonstrate how your search rankings happen to be improving from month to month.

      Google Analytics is going to be attached to your website, which means it will be simpler that you can monitor the traffic your internet site is receiving. You’ll also be able to discover how many of the targeted traffic to your blog are finding your blog via search engines like google.

      If you’re interested in working with Tom Johnston, you may contact him for the free video analysis of the site. The analysis will likely compare your web site to competing sites. Since this consultation will be totally free, there is not any reason for you do not to make the most of it.

      It’s important for your small business to become optimized for search engines. Strong SEO is essential to the health of any organization. Whether you operate a large national company or possibly a small, locally-based company, you can rely on Tom Johnston to take care of your SEO needs. Visit Tom-Johnston.com for more information.

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