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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Hawaii

Local SEO Marketing Company Serving Eleele Hawaii

Tom Johnston Can Be Your Smart Choice For SEO

Professional SEO will manage to benefit your small business in numerous ways. SEO can generate leads, get more traffic to your site, and deliver an improved user experience. However, low quality SEO can be damaging to the site. Tom Johnston can provide the expert SEO services that you need. Johnston is definitely an experienced professional which has been working in SEO to get a decade.

Because Johnston has extensive expertise, he’s equipped to do business with all types of clients, from smaller businesses to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. When you select to do business with Johnston, you’ll obtain the Search engine optimization services you want.

Johnston needs a three-step approach to SEO. On-page optimization is step one in the process. This process involves making changes into a site so that you can improve its search engine rankings. On-page optimization can display the major search engines what your web site needs to be ranking for. There are lots of on-page optimization techniques that will improve your site’s rankings, such as creating SEO-friendly content to your site.

Another step is off-page optimization. This describes off-site techniques which will increase your site’s rankings. One of many aspects of off-page optimization is backlink building. Off-page optimization is a method to show search engines like yahoo that your website is a reliable supply of information.

The third step is local search engine optimization. This is certainly required for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Business listing. Providing accurate information for other directory listings is important at the same time.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you need SEO assistance in the short-term or long-term help, you’ll can get the help that you desire. Your contract might be adjusted as needed.

You’ll receive monthly ranking reports, which will assist you to see how your site is performing. This will help you to see which search terms are yielding ideal results. It will also explain to you the way your search rankings happen to be improving from month to month.

Google Analytics is going to be placed on your web site, meaning it will be simpler so that you can monitor the traffic your internet site is receiving. You’ll likewise be able to view how many of the visitors to your website have found your blog via search engines like google.

If you’re thinking about working together with Tom Johnston, you can contact him for any free video analysis of the site. The analysis will likely compare your web site to competing sites. Simply because this consultation will likely be free of charge, there is absolutely no reason behind you do not to benefit from it.

It’s necessary for your small business being optimized for search engine listings. Strong SEO is important to the health of any business. Whether you run a large national company or possibly a small, locally-based company, you can rely Tom Johnston to handle all your SEO needs. Visit Tom-Johnston.com for more information.

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