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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Hawaii

      Local SEO Marketing Company Serving Captain Cook Hawaii

      Tom Johnston Is The Most Suitable Choice For SEO

      Professional SEO will manage to benefit your small business in a number of ways. SEO can generate leads, increase web traffic to the site, and deliver a better user experience. However, sub-standard SEO could be damaging to your site. Tom Johnston can offer the expert Search marketing services that you need. Johnston is an experienced professional that has been working in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to do business with a myriad of clients, from smaller businesses to larger ones. Johnston also offers franchise SEO for businesses that have multiple locations. If you select to do business with Johnston, you’ll have the SEO services you require.

      Johnston takes a three-step approach to SEO. On-page optimization is the first task of the process. This procedure involves making changes into a site so that you can improve its search engine ranking positions. On-page optimization can show search engines like Google what your web site needs to be ranking for. There are many on-page optimization techniques that will enhance your site’s rankings, like creating SEO-friendly content for the site.

      The next step is off-page optimization. This describes off-site techniques that will increase your site’s rankings. One of many parts of off-page optimization is link building. Off-page optimization is a means to show search engines like yahoo that your website is a trustworthy supply of information.

      The next step is local search engine optimization. This can be necessary for companies that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Company listing. Providing accurate information for other directory listings is crucial at the same time.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you want SEO assistance in the short-term or long term help, you’ll get the assistance you need. Your contract may be adjusted as needed.

      You’ll receive monthly ranking reports, which will allow you to discover how your internet site is performing. This will help you to see which keyphrases are yielding the best results. It is going to reveal to you the way your search rankings have already been improving from month to month.

      Google Analytics is going to be placed on your web site, meaning it will be easier that you can monitor the traffic your website is receiving. You’ll also be able to view how many of the targeted traffic to your blog are discovering your site via search engines like google.

      If you’re interested in dealing with Tom Johnston, you are able to contact him for any free video analysis of your site. The analysis will likely compare your web site to competing sites. Simply because this consultation will be free of charge, there is absolutely no reason for you do not to make the most of it.

      It’s important for your small business to be optimized for search engines like yahoo. Strong SEO is essential to the fitness of any company. Whether you operate a big national company or a small, locally-based company, you can trust Tom Johnston to handle all your SEO needs. Visit Tom-Johnston.com for more information.

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