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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Tarpon Springs Florida
Tom Johnston Is Your Most Suitable Choice For SEO
Professional SEO may benefit your business in numerous ways. SEO can generate leads, increase traffic for your site, and deliver a greater user experience. However, bad quality SEO could be damaging to the site. Tom Johnston can provide the expert SEO services that you require. Johnston is surely an experienced professional which has been working in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to work alongside a myriad of clients, from small companies to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. If you choose to do business with Johnston, you’ll have the Search engine optimization services you require.
Johnston has a three-step approach to SEO. On-page optimization is the initial step from the process. This process involves making changes into a site so that you can improve its search engine ranking positions. On-page optimization can display search engines like yahoo what your web site needs to be ranking for. There are numerous on-page optimization techniques that can enhance your site’s rankings, for example creating SEO-friendly content for your personal site.
The 2nd step is off-page optimization. This describes off-site techniques that will boost your site’s rankings. One of the many aspects of off-page optimization is backlink building. Off-page optimization is a means to show search engines that your internet site is a trustworthy way to obtain information.
The third step is local search engine marketing. This really is required for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Company listing. Providing accurate information for other directory listings is crucial as well.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you need SEO assistance within the short-term or long term help, you’ll get the services that you require. Your contract may be adjusted when necessary.
You’ll receive monthly ranking reports, which will help you to find out how your website is performing. This will enable you to see which search phrases are yielding the greatest results. It will also reveal to you how your search rankings have already been improving from month to month.
Google Analytics will probably be placed on your website, which suggests it will be easier so that you can monitor the traffic your internet site is receiving. You’ll likewise be able to see what number of the targeted traffic to your website have realized your website via search engines like yahoo.
If you’re thinking about dealing with Tom Johnston, you are able to contact him to get a free video analysis of your own site. The analysis will also compare your web site to competing sites. Because this consultation will probably be totally free, there is absolutely no reason behind you not to take full advantage of it.
It’s vital for your small business to be optimized for search engine listings. Strong SEO is vital to the health of any company. Whether you run a sizable national company or possibly a small, locally-based company, you can trust Tom Johnston to take care of your SEO needs. Visit Tom-Johnston.com to acquire more information.
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