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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Polk City Florida
Tom Johnston Can Be Your Best Option For SEO
Professional SEO can benefit your organization in a number of ways. SEO can generate leads, increase web traffic in your site, and deliver a much better user experience. However, sub-standard SEO could be damaging to your site. Tom Johnston can provide the expert Search engine optimization services that you need. Johnston is undoubtedly an experienced professional which has been doing work in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to do business with all kinds of clients, from small businesses to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. If you select to work alongside Johnston, you’ll receive the SEO services you require.
Johnston takes a three-step strategy to SEO. On-page optimization is the initial step in the process. This method involves making changes to your site so that you can improve its search engine rankings. On-page optimization is capable of showing search engines like Google what your blog should be ranking for. There are lots of on-page optimization techniques that could enhance your site’s rankings, like creating SEO-friendly content to your site.
Another step is off-page optimization. This describes off-site techniques that will increase your site’s rankings. One of the many aspects of off-page optimization is link-building. Off-page optimization is a means to show search engines like google that your internet site is a reliable method to obtain information.
Your third step is local search engine optimisation. This really is important for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Business listing. Providing accurate information for other directory listings is vital at the same time.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you require SEO assistance in the short-term or long-term help, you’ll get the help you need. Your contract may be adjusted when needed.
You’ll receive monthly ranking reports, which will allow you to see how your website is performing. This will enable you to see which keyphrases are yielding greatest results. It will likewise explain to you the way your search rankings happen to be improving from month to month.
Google Analytics will likely be attached to your blog, which suggests it will be simpler so that you can monitor the traffic your site is receiving. You’ll also be able to discover what number of the targeted traffic to your web site are finding your website via search engines like google.
If you’re interested in utilizing Tom Johnston, it is possible to contact him for a free video analysis of your site. The analysis will even compare your web site to competing sites. As this consultation will likely be free of charge, there is no reason behind you do not to take advantage of it.
It’s important for your small business being optimized for search engines like yahoo. Strong SEO is vital to the healthiness of any organization. Whether you run a huge national company or possibly a small, locally-based company, you can rely on Tom Johnston to deal with all of your SEO needs. Visit Tom-Johnston.com to learn more.
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