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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Mount Dora Florida
Tom Johnston Can Be Your Most Suitable Choice For SEO
Professional SEO may benefit your small business in many ways. SEO can generate leads, get more traffic to your site, and deliver a greater user experience. However, sub-standard SEO could be damaging to your site. Tom Johnston provides the expert Search marketing services that you require. Johnston is definitely an experienced professional which has been operating in SEO for the decade.
Because Johnston has extensive expertise, he’s equipped to work with all kinds of clients, from small companies to larger ones. Johnston even offers franchise SEO for firms that have multiple locations. When you select to work alongside Johnston, you’ll receive the Search engine optimization services you want.
Johnston requires a three-step strategy to SEO. On-page optimization is the initial step from the process. This method involves making changes to your site to be able to improve its search engine rankings. On-page optimization is capable of showing search engines like yahoo what your web site ought to be ranking for. There are many on-page optimization techniques that could increase your site’s rankings, including creating SEO-friendly content for your site.
The next step is off-page optimization. This describes off-site techniques that will increase your site’s rankings. One of the primary components of off-page optimization is building links. Off-page optimization is a method to show search engines that your internet site is a reliable source of information.
The 3rd step is local seo. This can be necessary for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Company listing. Providing accurate information for other directory listings is vital as well.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you need SEO assistance within the short-term or long-term help, you’ll be able to get the help that you desire. Your contract can be adjusted when necessary.
You’ll receive monthly ranking reports, which will allow you to see how your internet site is performing. This will enable you to see which search phrases are yielding ideal results. It is going to explain to you how your search rankings have been improving from month to month.
Google Analytics will be placed on your website, meaning it will be simpler so that you can monitor the traffic your site is receiving. You’ll likewise be able to see how many of the website visitors to your web site have realized your web site via search engines like google.
If you’re considering dealing with Tom Johnston, you may contact him for the free video analysis of your respective site. The analysis will likely compare your blog to competing sites. As this consultation will be totally free, there is no cause of you not to benefit from it.
It’s necessary for your company to get optimized for search engines like google. Strong SEO is crucial to the fitness of any business. Whether you manage a big national company or perhaps a small, locally-based company, you can rely Tom Johnston to handle all of your SEO needs. Visit Tom-Johnston.com to find out more.
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