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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Florida

      Local SEO Marketing Company Serving Marco Island Florida

      Tom Johnston Can Be Your Smart Choice For SEO

      Professional SEO will benefit your company in many ways. SEO can generate leads, increase traffic for your site, and deliver a much better user experience. However, low quality SEO can be damaging to your site. Tom Johnston can offer the expert SEO services that you require. Johnston is an experienced professional that has been operating in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside a myriad of clients, from small companies to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. If you select to work with Johnston, you’ll receive the SEO services you will need.

      Johnston takes a three-step method of SEO. On-page optimization is the first step in the process. This process involves making changes to a site so that you can improve its search engine rankings. On-page optimization can display search engines what your web site ought to be ranking for. There are lots of on-page optimization techniques that could enhance your site’s rankings, including creating SEO-friendly content for your site.

      Another step is off-page optimization. This describes off-site techniques that can enhance your site’s rankings. One of the primary components of off-page optimization is building links. Off-page optimization is a way to show search engines like yahoo that your internet site is a trustworthy supply of information.

      Your third step is local search engine marketing. This is necessary for firms that operate locally. This section of the process involves optimization for Google Maps and claiming and providing details to your Google My Company listing. Providing accurate information for other directory listings is vital also.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you will need SEO assistance inside the short-term or long-term help, you’ll get the support that you need. Your contract can be adjusted as needed.

      You’ll receive monthly ranking reports, which will enable you to observe how your internet site is performing. This will help you to see which search terms are yielding ideal results. It is going to demonstrate how your search rankings are already improving from month to month.

      Google Analytics will likely be installed on your site, which means it will be simpler so that you can monitor the traffic your internet site is receiving. You’ll likewise be able to view how many of the people to your blog are finding your site via search engines like google.

      If you’re thinking about dealing with Tom Johnston, you are able to contact him for any free video analysis of your site. The analysis will likely compare your web site to competing sites. As this consultation will be totally free, there is not any reason behind you do not to take full advantage of it.

      It’s important for your company to be optimized for search engine listings. Strong SEO is essential to the fitness of any company. Whether you operate a huge national company or even a small, locally-based company, you can trust Tom Johnston to deal with your entire SEO needs. Visit Tom-Johnston.com for more information.

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      • Serp (Search Engine Ranking Results Page)
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      • On Page Optimziation
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      • On Site SEO
      • Google Maps
      • GMB Listings
      • 3 Map Pack
      • Citations
      • Bing
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      • SEO Consultant Services
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      • Firm
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      • Cost
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      • Web
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      • Local
      • GEO
      • 25.938768
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      • Collier
      • Marco Island
      • Florida
      • FL