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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Florida

      Local SEO Marketing Company Serving Lee Florida

      Tom Johnston Will Be Your Most Suitable Choice For SEO

      Professional SEO may benefit your company in several ways. SEO can generate leads, increase traffic in your site, and deliver a much better user experience. However, bad quality SEO can be damaging to your site. Tom Johnston can provide the expert Search engine optimization services that you desire. Johnston is surely an experienced professional which has been working in SEO to get a decade.

      Because Johnston has extensive expertise, he’s equipped to use a myriad of clients, from small companies to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. If you select to work alongside Johnston, you’ll get the Search engine optimization services you want.

      Johnston takes a three-step procedure for SEO. On-page optimization is step one of your process. This technique involves making changes into a site as a way to improve its search engine ranking positions. On-page optimization is capable of showing search engines like Google what your website ought to be ranking for. There are several on-page optimization techniques that will improve your site’s rankings, like creating SEO-friendly content for your site.

      The next step is off-page optimization. This describes off-site techniques that can boost your site’s rankings. One of the many elements of off-page optimization is building links. Off-page optimization is a method to show search engines like google that your internet site is a trustworthy way to obtain information.

      The third step is local seo. This can be required for firms that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details to your Google My Company listing. Providing accurate information for other directory listings is vital at the same time.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you need SEO assistance within the short-term or long-term help, you’ll get the services that you desire. Your contract may be adjusted as needed.

      You’ll receive monthly ranking reports, which will assist you to discover how your website is performing. This will enable you to see which search terms are yielding the greatest results. It will show you the way your search rankings are already improving from month to month.

      Google Analytics will probably be placed on your web site, meaning it will be simpler so that you can monitor the traffic your internet site is receiving. You’ll also be able to find out how many of the people to your blog are finding your web site via search engines like yahoo.

      If you’re thinking about dealing with Tom Johnston, it is possible to contact him for the free video analysis of your site. The analysis will even compare your blog to competing sites. Because this consultation will likely be totally free, there is not any reason for you not to take full advantage of it.

      It’s necessary for your organization to get optimized for search engines like google. Strong SEO is essential to the healthiness of any business. Whether you manage a large national company or possibly a small, locally-based company, you can rely on Tom Johnston to take care of all your SEO needs. Visit Tom-Johnston.com for more information.

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