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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Florida

      Local SEO Marketing Company Serving Laurel Hill Florida

      Tom Johnston Is The Best Choice For SEO

      Professional SEO will benefit your company in a number of ways. SEO can generate leads, increase targeted traffic for your site, and deliver a greater user experience. However, low quality SEO can be damaging to your site. Tom Johnston provides the expert Search marketing services you need. Johnston is definitely an experienced professional that has been operating in SEO to get a decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all sorts of clients, from small businesses to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. When you select to use Johnston, you’ll receive the Search marketing services you will need.

      Johnston requires a three-step strategy to SEO. On-page optimization is the first task from the process. This process involves making changes into a site in order to improve its search engine results. On-page optimization can display search engines like yahoo what your blog ought to be ranking for. There are numerous on-page optimization techniques that could improve your site’s rankings, for example creating SEO-friendly content for the site.

      The second step is off-page optimization. This describes off-site techniques that can boost your site’s rankings. One of the many elements of off-page optimization is backlink building. Off-page optimization is a method to show search engine listings that your site is a reliable supply of information.

      The third step is local search engine optimization. This is necessary for companies that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details for the Google My Company listing. Providing accurate information for other directory listings is vital at the same time.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you want SEO assistance in the short-term or long term help, you’ll be capable of getting the support that you need. Your contract could be adjusted as required.

      You’ll receive monthly ranking reports, which will allow you to see how your website is performing. This will assist you to see which search terms are yielding greatest results. It will likewise demonstrate how your search rankings have been improving from month to month.

      Google Analytics will likely be placed on your website, which suggests it will be simpler for you to monitor the traffic your internet site is receiving. You’ll likewise be able to see what number of the website visitors to your website are discovering your web site via search engine listings.

      If you’re interested in utilizing Tom Johnston, you can contact him to get a free video analysis of your respective site. The analysis will also compare your site to competing sites. Because this consultation will be totally free, there is absolutely no basis for you do not to take advantage of it.

      It’s essential for your small business to become optimized for search engines like yahoo. Strong SEO is essential to the health of any business. Whether you manage a huge national company or perhaps a small, locally-based company, you can rely Tom Johnston to manage your SEO needs. Visit Tom-Johnston.com to find out more.

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