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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Jensen Beach Florida
Tom Johnston Is Your Best Choice For SEO
Professional SEO will benefit your business in several ways. SEO can generate leads, increase targeted traffic to the site, and deliver a greater user experience. However, bad quality SEO might be damaging for your site. Tom Johnston can provide the expert Search marketing services that you desire. Johnston is definitely an experienced professional that has been operating in SEO to get a decade.
Because Johnston has extensive expertise, he’s equipped to do business with all sorts of clients, from small companies to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. When you choose to work alongside Johnston, you’ll have the Search marketing services you need.
Johnston needs a three-step approach to SEO. On-page optimization is the first task in the process. This method involves making changes to some site so that you can improve its search engine ranking positions. On-page optimization can show search engines like Google what your website must be ranking for. There are lots of on-page optimization techniques that could increase your site’s rankings, for example creating SEO-friendly content to your site.
The next step is off-page optimization. This describes off-site techniques that may boost your site’s rankings. One of the primary elements of off-page optimization is link building. Off-page optimization is a method to show search engines like google that your internet site is a trustworthy method to obtain information.
The third step is local search engine marketing. This is certainly required for firms that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Company listing. Providing accurate information for other directory listings is important also.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you require SEO assistance inside the short-term or long-term help, you’ll get the services that you desire. Your contract may be adjusted when necessary.
You’ll receive monthly ranking reports, which will assist you to see how your internet site is performing. This will help you to see which search terms are yielding the best results. It will likewise demonstrate the way your search rankings are already improving from month to month.
Google Analytics will probably be attached to your web site, which suggests it will be easier for you to monitor the traffic your site is receiving. You’ll likewise be able to see what percentage of the website visitors to your web site have found your web site via search engine listings.
If you’re thinking about dealing with Tom Johnston, you may contact him to get a free video analysis of your respective site. The analysis will also compare your web site to competing sites. Since this consultation is going to be totally free, there is absolutely no reason for you do not to make the most of it.
It’s necessary for your small business to be optimized for search engines. Strong SEO is important to the healthiness of any organization. Whether you manage a big national company or even a small, locally-based company, you can depend on Tom Johnston to handle your SEO needs. Visit Tom-Johnston.com to find out more.
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