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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Davenport Florida
Tom Johnston Will Be Your Best Option For SEO
Professional SEO will manage to benefit your business in numerous ways. SEO can generate leads, increase targeted traffic to your site, and deliver a better user experience. However, poor quality SEO could be damaging to your site. Tom Johnston offers the expert Search marketing services that you desire. Johnston is an experienced professional which has been employed in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to use all types of clients, from small enterprises to larger ones. Johnston also provides franchise SEO for firms that have multiple locations. If you choose to work alongside Johnston, you’ll get the Search marketing services you will need.
Johnston has a three-step strategy to SEO. On-page optimization is the first task of the process. This method involves making changes to some site to be able to improve its search engine rankings. On-page optimization can display the major search engines what your website should be ranking for. There are lots of on-page optimization techniques that will boost your site’s rankings, such as creating SEO-friendly content to your site.
The next step is off-page optimization. This describes off-site techniques that will improve your site’s rankings. One of the many aspects of off-page optimization is link building. Off-page optimization is a method to show search engines like yahoo that your website is a trustworthy source of information.
The next step is local search engine optimisation. This can be important for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information for the Google My Company listing. Providing accurate information for other directory listings is essential as well.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you want SEO assistance in the short-term or long-term help, you’ll be able to get the help you need. Your contract might be adjusted when needed.
You’ll receive monthly ranking reports, which will help you to see how your site is performing. This will enable you to see which search terms are yielding the best results. It will also show you the way your search rankings have already been improving from month to month.
Google Analytics will be attached to your web site, which means it will be simpler for you to monitor the traffic your website is receiving. You’ll also be able to see how many of the website visitors to your web site are finding your blog via search engines like yahoo.
If you’re enthusiastic about working with Tom Johnston, you may contact him for the free video analysis of the site. The analysis will likely compare your web site to competing sites. As this consultation will probably be absolutely free, there is not any basis for you not to take advantage of it.
It’s essential for your organization being optimized for search engines like yahoo. Strong SEO is important to the fitness of any company. Whether you operate a big national company or even a small, locally-based company, you can trust Tom Johnston to take care of your entire SEO needs. Visit Tom-Johnston.com for more information.
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