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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

    Big & Small Client Experience

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Florida

      Local SEO Marketing Company Serving Cottondale Florida

      Tom Johnston Is Your Best Option For SEO

      Professional SEO will benefit your small business in a number of ways. SEO can generate leads, get more traffic in your site, and deliver a greater user experience. However, poor quality SEO could be damaging to your site. Tom Johnston can offer the expert Search marketing services that you need. Johnston is an experienced professional which has been doing work in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to work with all kinds of clients, from small enterprises to larger ones. Johnston even offers franchise SEO for firms that have multiple locations. If you choose to work alongside Johnston, you’ll get the Search marketing services you need.

      Johnston takes a three-step method of SEO. On-page optimization is the first task from the process. This process involves making changes to a site in order to improve its search engine ranking positions. On-page optimization is capable of showing search engines like yahoo what your blog should be ranking for. There are many on-page optimization techniques that may boost your site’s rankings, like creating SEO-friendly content for the site.

      The second step is off-page optimization. This describes off-site techniques that may enhance your site’s rankings. One of many components of off-page optimization is building links. Off-page optimization is a method to show search engine listings that your internet site is a reliable method to obtain information.

      The next step is local search engine marketing. This really is necessary for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details for your personal Google My Company listing. Providing accurate information for other directory listings is crucial at the same time.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you require SEO assistance within the short-term or long term help, you’ll get the services you need. Your contract can be adjusted when necessary.

      You’ll receive monthly ranking reports, which will assist you to find out how your internet site is performing. This will allow you to see which keyphrases are yielding the greatest results. It will show you the way your search rankings are already improving from month to month.

      Google Analytics will probably be set up on your website, meaning it will be simpler that you should monitor the traffic your internet site is receiving. You’ll likewise be able to discover how many of the website visitors to your site are discovering your web site via search engine listings.

      If you’re considering working with Tom Johnston, you may contact him for any free video analysis of your respective site. The analysis will even compare your website to competing sites. Since this consultation will likely be totally free, there is absolutely no reason for you do not to take full advantage of it.

      It’s essential for your organization to become optimized for search engines like google. Strong SEO is essential to the healthiness of any business. Whether you operate a huge national company or perhaps a small, locally-based company, you can trust Tom Johnston to manage your entire SEO needs. Visit Tom-Johnston.com to learn more.

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      • 30.801747
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      • Cottondale
      • Florida
      • FL