SEO For Infertility Clinics
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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
The Principles Of SEO Marketing For Fertility Doctors
Doctors often don’t see the need for marketing, especially those who specialize in fields such as fertility. They rely on referrals from other doctor’s or patients rather than taking an active approach to marketing.
However, relying on these traditional means of sourcing new patients often means that fertility doctors are missing out on the huge potential resource that is the internet. Even though they may have a website, they are not harnessing the full value of this revenue generating tool.
Search engine optimization (SEO) can provide doctors with an effective digital marketing strategy that will provide a more than satisfactory return on investment (ROI). So why aren’t all fertility doctors clambering to optimize their websites and tap into this valuable font of potential patients?
There are two main reasons why – time and money.
Most people are under the belief that SEO is a time-consuming task that takes doctors away from the job they really ought to be doing and therefore eats into profits. However, outsourcing SEO services is a great means to getting all the benefits or digital marketing without having to put in the time and the effort.
Outsourcing is not as costly as most people believe either. In fact, SEO is considered to be the most cost-effective marketing solution for any type of business no matter how big or small or what field or industry they are operating in. This basically means that the return or profits from the digital marketing strategy provides returns that are far greater than the cost of investing in SEO in the first place.
However, SEO is not a quick fix and overnight results are unlikely. It takes time to organically grow a SEO ranking that is competitive in the local fertility market and even globally.
The process starts with either designing a new optimized website or optimizing an existing website. Web pages need to be packed full of information on the services that the fertility doctor provides as well as what can be expected from a consultation and the different procedures.
The website is then upgraded to be friendly for use on mobile devices. The latest data shows that more than 80% of internet users are conducting searches on mobile devices.
The next step is to schedule regular content addition to add further value to the website adding links and other SEO data that will drive that search engine ranking up the results page faster.
Once a search better search engine ranking has been achieved, it is a simple matter of nurturing and maintaining the SEO techniques for stability and continued growth.