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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Delaware

Local SEO Marketing Company Serving Woodside Delaware

Tom Johnston Is Your Best Choice For SEO

Professional SEO can benefit your business in numerous ways. SEO can generate leads, increase targeted traffic to the site, and deliver a better user experience. However, low quality SEO may be damaging to the site. Tom Johnston offers the expert Search engine optimization services that you desire. Johnston is undoubtedly an experienced professional that has been doing work in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to work with all types of clients, from small enterprises to larger ones. Johnston even offers franchise SEO for companies that have multiple locations. When you select to work with Johnston, you’ll obtain the SEO services you will need.

Johnston has a three-step strategy to SEO. On-page optimization is the initial step of your process. This process involves making changes to your site in order to improve its search engine rankings. On-page optimization can show the major search engines what your blog needs to be ranking for. There are many on-page optimization techniques that could boost your site’s rankings, such as creating SEO-friendly content to your site.

The next step is off-page optimization. This describes off-site techniques that can enhance your site’s rankings. One of many parts of off-page optimization is link-building. Off-page optimization is a means to show search engines that your website is a reliable method to obtain information.

The 3rd step is local search engine optimization. This really is necessary for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Company listing. Providing accurate information for other directory listings is crucial at the same time.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you need SEO assistance in the short-term or long-term help, you’ll be capable of getting the support that you desire. Your contract can be adjusted when needed.

You’ll receive monthly ranking reports, which will help you to see how your site is performing. This will help you to see which search terms are yielding ideal results. It is going to demonstrate the way your search rankings have been improving from month to month.

Google Analytics will probably be placed on your web site, which suggests it will be easier that you can monitor the traffic your site is receiving. You’ll also be able to discover what number of the targeted traffic to your website have found your blog via search engines like yahoo.

If you’re thinking about working with Tom Johnston, you can contact him for any free video analysis of your own site. The analysis may also compare your site to competing sites. Since this consultation will likely be free of charge, there is not any reason for you do not to take advantage of it.

It’s essential for your small business to be optimized for search engine listings. Strong SEO is crucial to the health of any organization. Whether you run a big national company or perhaps a small, locally-based company, you can trust Tom Johnston to take care of all of your SEO needs. Visit Tom-Johnston.com to acquire more information.

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