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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Delaware

      Local SEO Marketing Company Serving Wilmington Delaware

      Tom Johnston Is The Best Option For SEO

      Professional SEO can benefit your organization in a number of ways. SEO can generate leads, increase traffic in your site, and deliver a much better user experience. However, poor quality SEO can be damaging in your site. Tom Johnston can provide the expert Search marketing services you need. Johnston is an experienced professional which has been employed in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all kinds of clients, from smaller businesses to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. If you choose to use Johnston, you’ll get the Search marketing services you will need.

      Johnston requires a three-step method of SEO. On-page optimization is step one of the process. This technique involves making changes into a site in order to improve its search engine results. On-page optimization can show search engines like Google what your web site needs to be ranking for. There are several on-page optimization techniques that may boost your site’s rankings, like creating SEO-friendly content for your site.

      The second step is off-page optimization. This describes off-site techniques that may improve your site’s rankings. One of the primary components of off-page optimization is link-building. Off-page optimization is a means to show search engines like yahoo that your site is a reliable source of information.

      The third step is local seo. This really is essential for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Business listing. Providing accurate information for other directory listings is vital at the same time.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you want SEO assistance within the short-term or long term help, you’ll be able to get the support that you require. Your contract may be adjusted as required.

      You’ll receive monthly ranking reports, which will assist you to find out how your website is performing. This will enable you to see which search terms are yielding the greatest results. It will likewise reveal to you how your search rankings have been improving from month to month.

      Google Analytics will be installed on your web site, meaning it will be easier for you to monitor the traffic your internet site is receiving. You’ll likewise be able to see what percentage of the targeted traffic to your website are finding your website via search engines.

      If you’re interested in dealing with Tom Johnston, it is possible to contact him for any free video analysis of your respective site. The analysis may also compare your blog to competing sites. Since this consultation will likely be totally free, there is absolutely no cause of you not to benefit from it.

      It’s necessary for your organization to be optimized for search engine listings. Strong SEO is important to the health of any business. Whether you have a sizable national company or possibly a small, locally-based company, you can rely on Tom Johnston to manage all of your SEO needs. Visit Tom-Johnston.com for more information.

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