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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

    Big & Small Client Experience

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Delaware

      Local SEO Marketing Company Serving New Castle Delaware

      Tom Johnston Will Be Your Most Suitable Choice For SEO

      Professional SEO will benefit your organization in a number of ways. SEO can generate leads, increase traffic for your site, and deliver a greater user experience. However, bad quality SEO could be damaging for your site. Tom Johnston can provide the expert Search marketing services that you desire. Johnston is undoubtedly an experienced professional that has been working in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to use all kinds of clients, from smaller businesses to larger ones. Johnston also offers franchise SEO for businesses that have multiple locations. When you choose to use Johnston, you’ll obtain the Search marketing services you require.

      Johnston takes a three-step approach to SEO. On-page optimization is the first step of the process. This process involves making changes into a site in order to improve its search engine ranking positions. On-page optimization can present search engines like Google what your blog should be ranking for. There are many on-page optimization techniques that will enhance your site’s rankings, like creating SEO-friendly content for your site.

      The second step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of the main elements of off-page optimization is building links. Off-page optimization is a means to show search engines like yahoo that your internet site is a trustworthy method to obtain information.

      The next step is local search engine marketing. This is certainly necessary for companies that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information to your Google My Company listing. Providing accurate information for other directory listings is vital also.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you require SEO assistance from the short-term or long-term help, you’ll get the support that you need. Your contract could be adjusted as required.

      You’ll receive monthly ranking reports, which will enable you to find out how your internet site is performing. This will allow you to see which search phrases are yielding greatest results. It will also show you how your search rankings have been improving from month to month.

      Google Analytics will probably be attached to your website, meaning it will be easier that you can monitor the traffic your site is receiving. You’ll also be able to view how many of the visitors to your blog have found your site via search engines like yahoo.

      If you’re thinking about utilizing Tom Johnston, it is possible to contact him to get a free video analysis of your respective site. The analysis will likely compare your website to competing sites. Simply because this consultation will probably be free of charge, there is not any basis for you not to make the most of it.

      It’s necessary for your business to become optimized for search engines. Strong SEO is important to the health of any business. Whether you manage a big national company or possibly a small, locally-based company, you can trust Tom Johnston to handle your SEO needs. Visit Tom-Johnston.com for more information.

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      • Serp (Search Engine Ranking Results Page)
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      • On Page Optimziation
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      • GMB Listings
      • 3 Map Pack
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      • Bing
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      • SEO Consultant Services
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      • 39.592895
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      • New Castle
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      • Delaware
      • DE