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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

    Big & Small Client Experience

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Delaware

      Local SEO Marketing Company Serving Millsboro Delaware

      Tom Johnston Is The Best Option For SEO

      Professional SEO can benefit your business in a number of ways. SEO can generate leads, get more traffic for your site, and deliver a better user experience. However, low quality SEO might be damaging to your site. Tom Johnston can provide the expert SEO services that you need. Johnston is undoubtedly an experienced professional that has been operating in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all sorts of clients, from small enterprises to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. When you choose to work with Johnston, you’ll get the Search engine optimization services you will need.

      Johnston takes a three-step procedure for SEO. On-page optimization is the first step in the process. This technique involves making changes to a site in order to improve its search engine rankings. On-page optimization can display search engines like yahoo what your blog must be ranking for. There are lots of on-page optimization techniques that may boost your site’s rankings, like creating SEO-friendly content for your site.

      The next step is off-page optimization. This describes off-site techniques that will improve your site’s rankings. One of the main parts of off-page optimization is link building. Off-page optimization is a means to show search engines that your site is a reliable method to obtain information.

      The next step is local search engine marketing. This is certainly necessary for companies that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing detailed information to your Google My Company listing. Providing accurate information for other directory listings is crucial also.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you require SEO assistance inside the short-term or long-term help, you’ll can get the services that you need. Your contract may be adjusted when needed.

      You’ll receive monthly ranking reports, which will allow you to see how your internet site is performing. This will help you to see which search phrases are yielding the best results. It will show you how your search rankings have already been improving from month to month.

      Google Analytics will be installed on your blog, meaning it will be easier that you should monitor the traffic your website is receiving. You’ll likewise be able to see what percentage of the visitors to your site have realized your site via search engines like yahoo.

      If you’re considering working with Tom Johnston, you may contact him for any free video analysis of your respective site. The analysis will also compare your website to competing sites. Since this consultation is going to be absolutely free, there is not any reason for you not to take advantage of it.

      It’s essential for your small business being optimized for search engines like google. Strong SEO is crucial to the healthiness of any organization. Whether you operate a large national company or possibly a small, locally-based company, you can rely Tom Johnston to manage your SEO needs. Visit Tom-Johnston.com to learn more.

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