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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Delaware

Local SEO Marketing Company Serving Harrington Delaware

Tom Johnston Is Your Best Option For SEO

Professional SEO may benefit your business in many ways. SEO can generate leads, increase targeted traffic to your site, and deliver a greater user experience. However, low quality SEO may be damaging to the site. Tom Johnston can provide the expert Search engine optimization services you need. Johnston is surely an experienced professional that has been operating in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to use a myriad of clients, from small enterprises to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. If you select to work with Johnston, you’ll receive the Search marketing services you will need.

Johnston has a three-step method of SEO. On-page optimization is the initial step of the process. This method involves making changes to some site to be able to improve its search engine ranking positions. On-page optimization can present search engines like Google what your web site should be ranking for. There are several on-page optimization techniques that can increase your site’s rankings, like creating SEO-friendly content for the site.

The second step is off-page optimization. This describes off-site techniques that may enhance your site’s rankings. One of the main components of off-page optimization is link-building. Off-page optimization is a way to show search engines that your website is a reliable supply of information.

The 3rd step is local search engine optimization. This is important for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information to your Google My Company listing. Providing accurate information for other directory listings is vital also.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you require SEO assistance inside the short-term or long term help, you’ll can get the assistance you need. Your contract could be adjusted when necessary.

You’ll receive monthly ranking reports, which will enable you to observe how your website is performing. This will help you to see which search terms are yielding the greatest results. It is going to demonstrate the way your search rankings are already improving from month to month.

Google Analytics is going to be attached to your website, meaning it will be simpler for you to monitor the traffic your internet site is receiving. You’ll also be able to find out what percentage of the people to your site have found your web site via search engines.

If you’re thinking about working together with Tom Johnston, it is possible to contact him for a free video analysis of your respective site. The analysis may also compare your blog to competing sites. Since this consultation will likely be free of charge, there is no cause of you do not to benefit from it.

It’s essential for your business to be optimized for search engines. Strong SEO is essential to the health of any organization. Whether you run a large national company or perhaps a small, locally-based company, you can rely on Tom Johnston to handle all of your SEO needs. Visit Tom-Johnston.com to acquire more information.

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