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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Delaware

Local SEO Marketing Company Serving Greenwood Delaware

Tom Johnston Is Your Best Choice For SEO

Professional SEO will benefit your small business in several ways. SEO can generate leads, increase targeted traffic for your site, and deliver an improved user experience. However, poor quality SEO can be damaging in your site. Tom Johnston provides the expert Search engine optimization services you need. Johnston is surely an experienced professional which has been working in SEO for the decade.

Because Johnston has extensive expertise, he’s equipped to do business with all types of clients, from small enterprises to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. If you choose to use Johnston, you’ll get the SEO services you will need.

Johnston has a three-step procedure for SEO. On-page optimization is step one from the process. This procedure involves making changes to some site in order to improve its search engine results. On-page optimization can show search engines like Google what your blog needs to be ranking for. There are many on-page optimization techniques that will enhance your site’s rankings, like creating SEO-friendly content for your site.

The second step is off-page optimization. This describes off-site techniques which will boost your site’s rankings. One of the main parts of off-page optimization is backlink building. Off-page optimization is ways to show search engines like google that your site is a reliable method to obtain information.

The third step is local search engine optimization. This really is necessary for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details for the Google My Company listing. Providing accurate information for other directory listings is essential as well.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you require SEO assistance in the short-term or long-term help, you’ll be able to get the support that you require. Your contract may be adjusted as required.

You’ll receive monthly ranking reports, which will enable you to see how your internet site is performing. This will allow you to see which keyphrases are yielding the greatest results. It is going to reveal to you how your search rankings have been improving from month to month.

Google Analytics will probably be set up on your website, which implies it will be easier that you can monitor the traffic your website is receiving. You’ll likewise be able to discover how many of the targeted traffic to your blog have found your site via search engine listings.

If you’re thinking about working together with Tom Johnston, you may contact him to get a free video analysis of your site. The analysis will also compare your website to competing sites. Since this consultation is going to be totally free, there is absolutely no reason behind you not to benefit from it.

It’s vital for your small business being optimized for search engines like yahoo. Strong SEO is crucial to the health of any company. Whether you run a huge national company or perhaps a small, locally-based company, you can depend on Tom Johnston to deal with your entire SEO needs. Visit Tom-Johnston.com to learn more.

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