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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Delaware

Local SEO Marketing Company Serving Georgetown Delaware

Tom Johnston Can Be Your Smart Choice For SEO

Professional SEO may benefit your small business in many ways. SEO can generate leads, get more traffic to your site, and deliver an improved user experience. However, sub-standard SEO may be damaging to your site. Tom Johnston provides the expert Search engine optimization services that you need. Johnston is an experienced professional that has been operating in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to work with all types of clients, from small companies to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. If you select to use Johnston, you’ll obtain the Search marketing services you want.

Johnston takes a three-step approach to SEO. On-page optimization is the first task from the process. This process involves making changes to a site so that you can improve its search engine ranking positions. On-page optimization can present search engines like yahoo what your website should be ranking for. There are lots of on-page optimization techniques that may increase your site’s rankings, like creating SEO-friendly content for your personal site.

The next step is off-page optimization. This describes off-site techniques that may improve your site’s rankings. One of many parts of off-page optimization is link building. Off-page optimization is a means to show search engines that your internet site is a reliable source of information.

The next step is local search engine marketing. This is certainly necessary for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details for your Google My Company listing. Providing accurate information for other directory listings is crucial also.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you require SEO assistance inside the short-term or long-term help, you’ll be able to get the support that you require. Your contract could be adjusted as needed.

You’ll receive monthly ranking reports, which will allow you to see how your internet site is performing. This will allow you to see which keyphrases are yielding the best results. It will likewise reveal to you the way your search rankings have been improving from month to month.

Google Analytics will likely be set up on your site, meaning it will be easier that you should monitor the traffic your website is receiving. You’ll also be able to view how many of the targeted traffic to your blog are finding your site via search engines.

If you’re considering working with Tom Johnston, it is possible to contact him for the free video analysis of your respective site. The analysis may also compare your website to competing sites. Simply because this consultation will probably be totally free, there is no reason for you do not to take advantage of it.

It’s necessary for your company to be optimized for search engines. Strong SEO is essential to the healthiness of any business. Whether you manage a large national company or even a small, locally-based company, you can depend on Tom Johnston to take care of your SEO needs. Visit Tom-Johnston.com for more information.

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