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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

    Big & Small Client Experience

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Delaware

      Local SEO Marketing Company Serving Dover Afb Delaware

      Tom Johnston Is The Most Suitable Choice For SEO

      Professional SEO will manage to benefit your organization in many ways. SEO can generate leads, increase traffic in your site, and deliver a much better user experience. However, low quality SEO can be damaging to the site. Tom Johnston can offer the expert SEO services that you desire. Johnston is an experienced professional which has been working in SEO to get a decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all types of clients, from smaller businesses to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. When you select to use Johnston, you’ll receive the SEO services you will need.

      Johnston requires a three-step procedure for SEO. On-page optimization is the initial step of the process. This technique involves making changes into a site in order to improve its search engine results. On-page optimization is capable of showing search engines like Google what your blog should be ranking for. There are lots of on-page optimization techniques that can boost your site’s rankings, including creating SEO-friendly content for the site.

      Another step is off-page optimization. This describes off-site techniques that can enhance your site’s rankings. One of the many parts of off-page optimization is link-building. Off-page optimization is a method to show search engines that your internet site is a reliable supply of information.

      The 3rd step is local search engine marketing. This can be necessary for firms that operate locally. This part of the process involves optimization for Google Maps and claiming and providing more information for the Google My Business listing. Providing accurate information for other directory listings is crucial too.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you require SEO assistance from the short-term or long-term help, you’ll get the help that you require. Your contract can be adjusted as required.

      You’ll receive monthly ranking reports, which will enable you to discover how your site is performing. This will assist you to see which keyphrases are yielding the best results. It will also demonstrate how your search rankings happen to be improving from month to month.

      Google Analytics will be installed on your site, which suggests it will be simpler that you can monitor the traffic your site is receiving. You’ll likewise be able to see what number of the website visitors to your blog have found your blog via search engines like yahoo.

      If you’re considering working together with Tom Johnston, you may contact him for any free video analysis of your site. The analysis may also compare your site to competing sites. Simply because this consultation will likely be absolutely free, there is absolutely no basis for you do not to benefit from it.

      It’s essential for your company being optimized for search engines. Strong SEO is crucial to the fitness of any business. Whether you manage a huge national company or even a small, locally-based company, you can rely on Tom Johnston to deal with your SEO needs. Visit Tom-Johnston.com to acquire more information.

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