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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Delaware

Local SEO Marketing Company Serving Camden Wyoming Delaware

Tom Johnston Is Your Best Option For SEO

Professional SEO may benefit your company in several ways. SEO can generate leads, increase traffic for your site, and deliver a greater user experience. However, sub-standard SEO could be damaging for your site. Tom Johnston can offer the expert Search marketing services that you need. Johnston is surely an experienced professional that has been working in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to work alongside a myriad of clients, from smaller businesses to larger ones. Johnston also offers franchise SEO for businesses that have multiple locations. When you select to do business with Johnston, you’ll receive the Search engine optimization services you want.

Johnston has a three-step approach to SEO. On-page optimization is the first step of your process. This method involves making changes to a site so that you can improve its search engine ranking positions. On-page optimization can show search engines what your website needs to be ranking for. There are many on-page optimization techniques that could enhance your site’s rankings, like creating SEO-friendly content to your site.

The 2nd step is off-page optimization. This describes off-site techniques that will boost your site’s rankings. One of many elements of off-page optimization is link building. Off-page optimization is a way to show search engines that your internet site is a reliable source of information.

Your third step is local search engine marketing. This is certainly important for companies that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Business listing. Providing accurate information for other directory listings is essential too.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you need SEO assistance in the short-term or long-term help, you’ll be able to get the support you need. Your contract can be adjusted as required.

You’ll receive monthly ranking reports, which will assist you to find out how your site is performing. This will enable you to see which keyphrases are yielding the greatest results. It will reveal to you the way your search rankings have already been improving from month to month.

Google Analytics will be installed on your site, which implies it will be simpler that you can monitor the traffic your site is receiving. You’ll also be able to find out how many of the visitors to your blog are discovering your website via search engines like google.

If you’re thinking about working with Tom Johnston, you are able to contact him to get a free video analysis of your respective site. The analysis will also compare your website to competing sites. Since this consultation will be absolutely free, there is not any basis for you do not to take advantage of it.

It’s vital for your business to get optimized for search engine listings. Strong SEO is crucial to the health of any organization. Whether you have a large national company or possibly a small, locally-based company, you can trust Tom Johnston to handle your SEO needs. Visit Tom-Johnston.com to find out more.

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