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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Westbrook Connecticut
Tom Johnston Can Be Your Best Option For SEO
Professional SEO can benefit your company in several ways. SEO can generate leads, get more traffic for your site, and deliver a much better user experience. However, poor quality SEO might be damaging to the site. Tom Johnston can provide the expert SEO services that you require. Johnston is undoubtedly an experienced professional which has been working in SEO for the decade.
Because Johnston has extensive expertise, he’s equipped to work with a myriad of clients, from smaller businesses to larger ones. Johnston even offers franchise SEO for firms that have multiple locations. If you choose to work alongside Johnston, you’ll obtain the Search marketing services you require.
Johnston takes a three-step procedure for SEO. On-page optimization is step one of your process. This process involves making changes into a site so that you can improve its search engine ranking positions. On-page optimization can show search engines like Google what your blog ought to be ranking for. There are many on-page optimization techniques that will improve your site’s rankings, including creating SEO-friendly content for the site.
Another step is off-page optimization. This describes off-site techniques that may enhance your site’s rankings. One of many elements of off-page optimization is backlink building. Off-page optimization is a method to show search engines like yahoo that your site is a trustworthy source of information.
The next step is local search engine marketing. This can be necessary for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information to your Google My Company listing. Providing accurate information for other directory listings is important as well.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you will need SEO assistance within the short-term or long-term help, you’ll be capable of getting the support that you desire. Your contract could be adjusted when necessary.
You’ll receive monthly ranking reports, which will enable you to observe how your site is performing. This will allow you to see which search phrases are yielding greatest results. It will also reveal to you the way your search rankings have already been improving from month to month.
Google Analytics is going to be placed on your web site, meaning it will be simpler that you should monitor the traffic your internet site is receiving. You’ll also be able to see what number of the website visitors to your site are finding your site via search engines like google.
If you’re considering working with Tom Johnston, you may contact him for any free video analysis of your respective site. The analysis will also compare your blog to competing sites. Simply because this consultation will be absolutely free, there is absolutely no basis for you not to take full advantage of it.
It’s necessary for your organization to be optimized for search engines like yahoo. Strong SEO is important to the health of any organization. Whether you operate a large national company or perhaps a small, locally-based company, you can rely on Tom Johnston to handle your SEO needs. Visit Tom-Johnston.com to acquire more information.
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