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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Connecticut

      Local SEO Marketing Company Serving West Haven Connecticut

      Tom Johnston Is The Best Choice For SEO

      Professional SEO will benefit your business in several ways. SEO can generate leads, increase traffic for your site, and deliver a greater user experience. However, poor quality SEO can be damaging to the site. Tom Johnston provides the expert Search engine optimization services you need. Johnston is definitely an experienced professional that has been employed in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to do business with all sorts of clients, from small businesses to larger ones. Johnston also provides franchise SEO for firms that have multiple locations. When you select to work alongside Johnston, you’ll obtain the Search marketing services you require.

      Johnston has a three-step strategy to SEO. On-page optimization is the first task in the process. This procedure involves making changes into a site as a way to improve its search engine results. On-page optimization can display the major search engines what your blog needs to be ranking for. There are many on-page optimization techniques that may improve your site’s rankings, such as creating SEO-friendly content for the site.

      The second step is off-page optimization. This describes off-site techniques that may boost your site’s rankings. One of the main parts of off-page optimization is backlink building. Off-page optimization is a means to show search engines that your internet site is a reliable source of information.

      The 3rd step is local search engine marketing. This is certainly necessary for firms that operate locally. This part of the process involves optimization for Google Maps and claiming and providing more information for the Google My Business listing. Providing accurate information for other directory listings is important too.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you need SEO assistance in the short-term or long term help, you’ll be capable of getting the help you need. Your contract might be adjusted when needed.

      You’ll receive monthly ranking reports, which will enable you to find out how your site is performing. This will help you to see which keyphrases are yielding the greatest results. It will reveal to you how your search rankings have been improving from month to month.

      Google Analytics will be set up on your website, which suggests it will be easier that you can monitor the traffic your website is receiving. You’ll likewise be able to view what percentage of the targeted traffic to your site are discovering your website via search engines.

      If you’re considering working together with Tom Johnston, you can contact him to get a free video analysis of your respective site. The analysis will likely compare your blog to competing sites. Because this consultation will be totally free, there is not any reason for you do not to take advantage of it.

      It’s vital for your company to get optimized for search engines. Strong SEO is crucial to the fitness of any company. Whether you manage a large national company or possibly a small, locally-based company, you can trust Tom Johnston to handle all of your SEO needs. Visit Tom-Johnston.com for more information.

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