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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Connecticut

      Local SEO Marketing Company Serving West Hartland Connecticut

      Tom Johnston Is Your Most Suitable Choice For SEO

      Professional SEO may benefit your small business in a number of ways. SEO can generate leads, increase targeted traffic to your site, and deliver a greater user experience. However, low quality SEO can be damaging for your site. Tom Johnston provides the expert Search marketing services that you desire. Johnston is undoubtedly an experienced professional that has been operating in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to work with all types of clients, from smaller businesses to larger ones. Johnston also provides franchise SEO for firms that have multiple locations. When you choose to work alongside Johnston, you’ll receive the SEO services you require.

      Johnston takes a three-step procedure for SEO. On-page optimization is step one in the process. This process involves making changes into a site in order to improve its search engine results. On-page optimization can display the major search engines what your website ought to be ranking for. There are several on-page optimization techniques that could enhance your site’s rankings, for example creating SEO-friendly content to your site.

      Another step is off-page optimization. This describes off-site techniques which will increase your site’s rankings. One of the main parts of off-page optimization is link building. Off-page optimization is a way to show search engines that your website is a reliable way to obtain information.

      The 3rd step is local search engine optimisation. This is necessary for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information for your Google My Company listing. Providing accurate information for other directory listings is crucial as well.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you require SEO assistance inside the short-term or long term help, you’ll can get the assistance that you need. Your contract could be adjusted as required.

      You’ll receive monthly ranking reports, which will allow you to observe how your site is performing. This will help you to see which search phrases are yielding the greatest results. It will also show you the way your search rankings are already improving from month to month.

      Google Analytics will be set up on your blog, which suggests it will be simpler so that you can monitor the traffic your internet site is receiving. You’ll also be able to discover how many of the website visitors to your site are finding your site via search engines.

      If you’re enthusiastic about utilizing Tom Johnston, you can contact him for the free video analysis of your respective site. The analysis will likely compare your blog to competing sites. Because this consultation will probably be free of charge, there is absolutely no cause of you do not to take advantage of it.

      It’s vital for your organization to get optimized for search engines. Strong SEO is important to the healthiness of any organization. Whether you operate a sizable national company or possibly a small, locally-based company, you can rely Tom Johnston to handle all of your SEO needs. Visit Tom-Johnston.com to learn more.

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      • Serp (Search Engine Ranking Results Page)
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      • Bing
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      • Hartford
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      • Connecticut
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