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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Connecticut

      Local SEO Marketing Company Serving Wauregan Connecticut

      Tom Johnston Is The Smart Choice For SEO

      Professional SEO will benefit your company in several ways. SEO can generate leads, get more traffic for your site, and deliver an improved user experience. However, low quality SEO might be damaging for your site. Tom Johnston offers the expert SEO services that you desire. Johnston is an experienced professional that has been working in SEO to get a decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside a myriad of clients, from small businesses to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. If you choose to do business with Johnston, you’ll obtain the Search engine optimization services you want.

      Johnston has a three-step procedure for SEO. On-page optimization is the first task of your process. This process involves making changes into a site to be able to improve its search engine rankings. On-page optimization is capable of showing search engines like yahoo what your blog must be ranking for. There are several on-page optimization techniques that can increase your site’s rankings, like creating SEO-friendly content for the site.

      The 2nd step is off-page optimization. This describes off-site techniques which will increase your site’s rankings. One of the many aspects of off-page optimization is link building. Off-page optimization is a means to show search engines that your internet site is a reliable method to obtain information.

      The third step is local search engine marketing. This can be important for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information for your Google My Business listing. Providing accurate information for other directory listings is crucial at the same time.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you want SEO assistance in the short-term or long-term help, you’ll can get the services that you desire. Your contract can be adjusted when needed.

      You’ll receive monthly ranking reports, which will enable you to see how your website is performing. This will assist you to see which keyphrases are yielding the best results. It will reveal to you the way your search rankings have been improving from month to month.

      Google Analytics will likely be installed on your web site, which suggests it will be simpler so that you can monitor the traffic your site is receiving. You’ll also be able to find out what number of the visitors to your web site have found your site via search engine listings.

      If you’re enthusiastic about working together with Tom Johnston, it is possible to contact him for any free video analysis of your site. The analysis will also compare your website to competing sites. Because this consultation will likely be free of charge, there is absolutely no reason for you not to take advantage of it.

      It’s essential for your small business being optimized for search engines like google. Strong SEO is vital to the fitness of any organization. Whether you operate a big national company or possibly a small, locally-based company, you can rely on Tom Johnston to manage your entire SEO needs. Visit Tom-Johnston.com to learn more.

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