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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

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    Monthly Ranking Reports

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Connecticut

      Local SEO Marketing Company Serving Watertown Connecticut

      Tom Johnston Is Your Smart Choice For SEO

      Professional SEO will benefit your small business in a number of ways. SEO can generate leads, increase traffic in your site, and deliver a much better user experience. However, bad quality SEO could be damaging in your site. Tom Johnston can offer the expert Search engine optimization services that you desire. Johnston is definitely an experienced professional which has been operating in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to work with a myriad of clients, from smaller businesses to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. When you choose to do business with Johnston, you’ll have the SEO services you require.

      Johnston takes a three-step method of SEO. On-page optimization is the first task from the process. This technique involves making changes to a site to be able to improve its search engine rankings. On-page optimization can present the major search engines what your web site should be ranking for. There are numerous on-page optimization techniques that will boost your site’s rankings, including creating SEO-friendly content for your site.

      The 2nd step is off-page optimization. This describes off-site techniques that can boost your site’s rankings. One of the many parts of off-page optimization is backlink building. Off-page optimization is a means to show search engines like yahoo that your website is a trustworthy method to obtain information.

      The next step is local search engine optimization. This can be essential for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Company listing. Providing accurate information for other directory listings is essential at the same time.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you need SEO assistance from the short-term or long-term help, you’ll can get the services you need. Your contract can be adjusted as needed.

      You’ll receive monthly ranking reports, which will allow you to discover how your site is performing. This will help you to see which search phrases are yielding ideal results. It will demonstrate the way your search rankings have already been improving from month to month.

      Google Analytics will be set up on your blog, which suggests it will be easier so that you can monitor the traffic your website is receiving. You’ll likewise be able to find out what number of the visitors to your blog are finding your website via search engines like google.

      If you’re enthusiastic about utilizing Tom Johnston, you are able to contact him for any free video analysis of your respective site. The analysis will even compare your web site to competing sites. Simply because this consultation will be totally free, there is not any reason for you do not to benefit from it.

      It’s essential for your organization to become optimized for search engine listings. Strong SEO is essential to the healthiness of any business. Whether you run a large national company or even a small, locally-based company, you can rely Tom Johnston to take care of your entire SEO needs. Visit Tom-Johnston.com for more information.

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