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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Watertown Connecticut
Tom Johnston Can Be Your Most Suitable Choice For SEO
Professional SEO will manage to benefit your company in many ways. SEO can generate leads, increase targeted traffic for your site, and deliver a better user experience. However, low quality SEO might be damaging for your site. Tom Johnston offers the expert SEO services you need. Johnston is an experienced professional that has been working in SEO for the decade.
Because Johnston has extensive expertise, he’s equipped to work with all kinds of clients, from small businesses to larger ones. Johnston also offers franchise SEO for businesses that have multiple locations. When you select to work alongside Johnston, you’ll get the Search engine optimization services you need.
Johnston requires a three-step procedure for SEO. On-page optimization is the initial step of your process. This technique involves making changes to some site to be able to improve its search engine ranking positions. On-page optimization is capable of showing search engines like Google what your web site ought to be ranking for. There are numerous on-page optimization techniques that may enhance your site’s rankings, like creating SEO-friendly content for the site.
The next step is off-page optimization. This describes off-site techniques that may enhance your site’s rankings. One of the many elements of off-page optimization is building links. Off-page optimization is a means to show search engines like google that your website is a trustworthy source of information.
The third step is local search engine optimisation. This is important for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Business listing. Providing accurate information for other directory listings is essential too.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you require SEO assistance within the short-term or long term help, you’ll get the assistance that you need. Your contract might be adjusted when needed.
You’ll receive monthly ranking reports, which will allow you to discover how your site is performing. This will allow you to see which search terms are yielding greatest results. It will show you how your search rankings have been improving from month to month.
Google Analytics will likely be installed on your site, which suggests it will be easier for you to monitor the traffic your site is receiving. You’ll likewise be able to see how many of the targeted traffic to your blog are finding your blog via search engines.
If you’re interested in utilizing Tom Johnston, you may contact him for a free video analysis of the site. The analysis will likely compare your website to competing sites. Simply because this consultation is going to be absolutely free, there is absolutely no basis for you do not to make the most of it.
It’s vital for your company to be optimized for search engines like yahoo. Strong SEO is essential to the fitness of any company. Whether you manage a large national company or perhaps a small, locally-based company, you can rely Tom Johnston to manage your entire SEO needs. Visit Tom-Johnston.com to learn more.
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