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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Waterford Connecticut
Tom Johnston Will Be Your Smart Choice For SEO
Professional SEO can benefit your small business in many ways. SEO can generate leads, increase web traffic to your site, and deliver a much better user experience. However, sub-standard SEO may be damaging to your site. Tom Johnston can offer the expert Search marketing services that you desire. Johnston is undoubtedly an experienced professional that has been doing work in SEO to get a decade.
Because Johnston has extensive expertise, he’s equipped to use all kinds of clients, from small businesses to larger ones. Johnston even offers franchise SEO for firms that have multiple locations. When you choose to work alongside Johnston, you’ll have the Search marketing services you will need.
Johnston requires a three-step approach to SEO. On-page optimization is the initial step from the process. This process involves making changes to your site to be able to improve its search engine ranking positions. On-page optimization can display search engines like Google what your web site ought to be ranking for. There are several on-page optimization techniques that could enhance your site’s rankings, such as creating SEO-friendly content for your personal site.
The second step is off-page optimization. This describes off-site techniques which will increase your site’s rankings. One of the primary aspects of off-page optimization is link building. Off-page optimization is a way to show search engines that your internet site is a reliable way to obtain information.
The third step is local search engine marketing. This is necessary for firms that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing detailed information to your Google My Business listing. Providing accurate information for other directory listings is important at the same time.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you require SEO assistance from the short-term or long term help, you’ll be able to get the assistance that you desire. Your contract might be adjusted as needed.
You’ll receive monthly ranking reports, which will enable you to see how your internet site is performing. This will help you to see which keyphrases are yielding the greatest results. It will reveal to you the way your search rankings have already been improving from month to month.
Google Analytics is going to be placed on your site, which means it will be simpler for you to monitor the traffic your website is receiving. You’ll likewise be able to discover what percentage of the people to your web site are finding your web site via search engines like google.
If you’re considering working together with Tom Johnston, you may contact him to get a free video analysis of your own site. The analysis will likely compare your blog to competing sites. Because this consultation will be absolutely free, there is absolutely no basis for you not to benefit from it.
It’s essential for your small business to be optimized for search engines like google. Strong SEO is crucial to the health of any company. Whether you have a huge national company or even a small, locally-based company, you can rely on Tom Johnston to manage your entire SEO needs. Visit Tom-Johnston.com to acquire more information.
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