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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Connecticut

      Local SEO Marketing Company Serving Uncasville Connecticut

      Tom Johnston Will Be Your Smart Choice For SEO

      Professional SEO will manage to benefit your organization in many ways. SEO can generate leads, get more traffic to your site, and deliver an improved user experience. However, bad quality SEO can be damaging in your site. Tom Johnston provides the expert Search marketing services that you desire. Johnston is an experienced professional that has been doing work in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all types of clients, from smaller businesses to larger ones. Johnston even offers franchise SEO for firms that have multiple locations. When you select to work alongside Johnston, you’ll obtain the Search engine optimization services you require.

      Johnston requires a three-step approach to SEO. On-page optimization is the first task of your process. This method involves making changes to some site in order to improve its search engine results. On-page optimization can display the major search engines what your web site should be ranking for. There are numerous on-page optimization techniques that can improve your site’s rankings, for example creating SEO-friendly content for your personal site.

      The 2nd step is off-page optimization. This describes off-site techniques that can boost your site’s rankings. One of the many parts of off-page optimization is building links. Off-page optimization is a means to show search engines like yahoo that your website is a reliable supply of information.

      The next step is local search engine optimisation. This really is important for firms that operate locally. This part of the process involves optimization for Google Maps and claiming and providing detailed information for your personal Google My Business listing. Providing accurate information for other directory listings is essential also.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you will need SEO assistance within the short-term or long-term help, you’ll be capable of getting the services you need. Your contract may be adjusted when needed.

      You’ll receive monthly ranking reports, which will enable you to see how your internet site is performing. This will help you to see which search terms are yielding the greatest results. It will also demonstrate how your search rankings have already been improving from month to month.

      Google Analytics will likely be placed on your site, meaning it will be simpler that you can monitor the traffic your internet site is receiving. You’ll likewise be able to view what percentage of the people to your web site have realized your web site via search engines like google.

      If you’re thinking about working together with Tom Johnston, you can contact him for the free video analysis of your respective site. The analysis will even compare your site to competing sites. As this consultation will probably be free of charge, there is no reason behind you do not to take advantage of it.

      It’s vital for your company to be optimized for search engines. Strong SEO is crucial to the healthiness of any organization. Whether you run a sizable national company or possibly a small, locally-based company, you can rely on Tom Johnston to handle all your SEO needs. Visit Tom-Johnston.com to find out more.

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