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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Tolland Connecticut
Tom Johnston Will Be Your Most Suitable Choice For SEO
Professional SEO can benefit your business in several ways. SEO can generate leads, get more traffic to your site, and deliver an improved user experience. However, bad quality SEO could be damaging to your site. Tom Johnston can provide the expert SEO services that you desire. Johnston is definitely an experienced professional that has been working in SEO for a decade.
Because Johnston has extensive expertise, he’s equipped to work alongside all kinds of clients, from small enterprises to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. If you select to work alongside Johnston, you’ll obtain the Search marketing services you need.
Johnston requires a three-step procedure for SEO. On-page optimization is step one of your process. This technique involves making changes to a site as a way to improve its search engine results. On-page optimization can show the major search engines what your blog must be ranking for. There are numerous on-page optimization techniques that can enhance your site’s rankings, like creating SEO-friendly content for the site.
Another step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of many elements of off-page optimization is backlink building. Off-page optimization is a means to show search engine listings that your site is a reliable supply of information.
Your third step is local seo. This really is required for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information for the Google My Company listing. Providing accurate information for other directory listings is essential as well.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you will need SEO assistance from the short-term or long-term help, you’ll be able to get the assistance that you require. Your contract may be adjusted as needed.
You’ll receive monthly ranking reports, which will enable you to see how your site is performing. This will assist you to see which keyphrases are yielding greatest results. It will demonstrate the way your search rankings have already been improving from month to month.
Google Analytics will be attached to your web site, which suggests it will be simpler so that you can monitor the traffic your site is receiving. You’ll likewise be able to view what percentage of the people to your website have realized your blog via search engines.
If you’re interested in working together with Tom Johnston, you are able to contact him to get a free video analysis of your site. The analysis may also compare your web site to competing sites. Since this consultation will be totally free, there is absolutely no reason behind you not to take full advantage of it.
It’s important for your company to get optimized for search engines. Strong SEO is crucial to the health of any business. Whether you run a big national company or a small, locally-based company, you can depend on Tom Johnston to manage your SEO needs. Visit Tom-Johnston.com to learn more.
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