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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Connecticut

      Local SEO Marketing Company Serving Taftville Connecticut

      Tom Johnston Can Be Your Best Choice For SEO

      Professional SEO may benefit your small business in many ways. SEO can generate leads, get more traffic for your site, and deliver a greater user experience. However, low quality SEO can be damaging for your site. Tom Johnston provides the expert Search marketing services that you require. Johnston is definitely an experienced professional that has been working in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to work with a myriad of clients, from small businesses to larger ones. Johnston even offers franchise SEO for firms that have multiple locations. When you choose to work alongside Johnston, you’ll receive the Search marketing services you require.

      Johnston needs a three-step method of SEO. On-page optimization is the initial step in the process. This method involves making changes into a site so that you can improve its search engine ranking positions. On-page optimization can show the major search engines what your blog should be ranking for. There are several on-page optimization techniques that can enhance your site’s rankings, including creating SEO-friendly content to your site.

      The second step is off-page optimization. This describes off-site techniques that will enhance your site’s rankings. One of the main aspects of off-page optimization is building links. Off-page optimization is a method to show search engine listings that your internet site is a trustworthy way to obtain information.

      The third step is local search engine optimisation. This really is necessary for businesses that operate locally. This section of the process involves optimization for Google Maps and claiming and providing details to your Google My Company listing. Providing accurate information for other directory listings is vital also.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you need SEO assistance within the short-term or long-term help, you’ll be able to get the assistance that you require. Your contract can be adjusted when needed.

      You’ll receive monthly ranking reports, which will assist you to see how your website is performing. This will assist you to see which keyphrases are yielding ideal results. It will likewise explain to you the way your search rankings happen to be improving from month to month.

      Google Analytics will likely be attached to your website, which means it will be easier that you can monitor the traffic your site is receiving. You’ll also be able to see how many of the visitors to your web site are discovering your web site via search engines like google.

      If you’re considering dealing with Tom Johnston, you can contact him for the free video analysis of the site. The analysis may also compare your website to competing sites. Simply because this consultation will likely be absolutely free, there is absolutely no reason for you do not to take full advantage of it.

      It’s vital for your organization to get optimized for search engine listings. Strong SEO is essential to the healthiness of any business. Whether you run a large national company or perhaps a small, locally-based company, you can rely Tom Johnston to handle your SEO needs. Visit Tom-Johnston.com for more information.

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      • Serp (Search Engine Ranking Results Page)
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      • On Page Optimziation
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      • GMB Listings
      • 3 Map Pack
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      • Bing
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      • 41.563998
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      • New London
      • Taftville
      • Connecticut
      • CT