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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Connecticut

      Local SEO Marketing Company Serving Stratford Connecticut

      Tom Johnston Is Your Best Choice For SEO

      Professional SEO can benefit your organization in many ways. SEO can generate leads, get more traffic in your site, and deliver a greater user experience. However, poor quality SEO might be damaging in your site. Tom Johnston can provide the expert Search marketing services that you require. Johnston is an experienced professional which has been employed in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to do business with all sorts of clients, from small enterprises to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. When you select to work with Johnston, you’ll have the SEO services you will need.

      Johnston requires a three-step approach to SEO. On-page optimization is step one in the process. This technique involves making changes to your site in order to improve its search engine results. On-page optimization can show search engines like yahoo what your blog should be ranking for. There are lots of on-page optimization techniques that will increase your site’s rankings, such as creating SEO-friendly content to your site.

      The 2nd step is off-page optimization. This describes off-site techniques that may increase your site’s rankings. One of the primary parts of off-page optimization is building links. Off-page optimization is a method to show search engines that your site is a reliable supply of information.

      Your third step is local seo. This can be required for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details for your Google My Business listing. Providing accurate information for other directory listings is crucial also.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you want SEO assistance within the short-term or long term help, you’ll get the support that you require. Your contract could be adjusted when needed.

      You’ll receive monthly ranking reports, which will help you to discover how your site is performing. This will help you to see which keyphrases are yielding ideal results. It will likewise show you how your search rankings happen to be improving from month to month.

      Google Analytics will likely be set up on your blog, which implies it will be easier so that you can monitor the traffic your website is receiving. You’ll likewise be able to view what number of the targeted traffic to your web site are finding your blog via search engine listings.

      If you’re thinking about dealing with Tom Johnston, it is possible to contact him to get a free video analysis of the site. The analysis may also compare your website to competing sites. As this consultation will probably be totally free, there is absolutely no basis for you not to take full advantage of it.

      It’s necessary for your company being optimized for search engines like google. Strong SEO is important to the fitness of any business. Whether you operate a large national company or possibly a small, locally-based company, you can rely on Tom Johnston to take care of all of your SEO needs. Visit Tom-Johnston.com to acquire more information.

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