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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Connecticut

      Local SEO Marketing Company Serving South Windham Connecticut

      Tom Johnston Is The Most Suitable Choice For SEO

      Professional SEO may benefit your business in a number of ways. SEO can generate leads, get more traffic for your site, and deliver a much better user experience. However, bad quality SEO can be damaging to your site. Tom Johnston can offer the expert SEO services that you need. Johnston is an experienced professional that has been employed in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to work with all kinds of clients, from smaller businesses to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. When you select to work with Johnston, you’ll have the Search engine optimization services you will need.

      Johnston takes a three-step strategy to SEO. On-page optimization is the initial step from the process. This technique involves making changes to a site in order to improve its search engine results. On-page optimization can display search engines what your web site should be ranking for. There are several on-page optimization techniques that could boost your site’s rankings, for example creating SEO-friendly content to your site.

      The second step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of the many components of off-page optimization is building links. Off-page optimization is a means to show search engines like yahoo that your internet site is a trustworthy method to obtain information.

      The third step is local search engine optimization. This is required for firms that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information for your Google My Company listing. Providing accurate information for other directory listings is crucial too.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you want SEO assistance inside the short-term or long-term help, you’ll be capable of getting the support you need. Your contract could be adjusted when necessary.

      You’ll receive monthly ranking reports, which will help you to find out how your internet site is performing. This will assist you to see which keyphrases are yielding ideal results. It will likewise reveal to you how your search rankings have been improving from month to month.

      Google Analytics will likely be installed on your blog, meaning it will be simpler so that you can monitor the traffic your website is receiving. You’ll also be able to view what percentage of the website visitors to your web site are discovering your blog via search engines like google.

      If you’re enthusiastic about working together with Tom Johnston, you are able to contact him for the free video analysis of your respective site. The analysis will likely compare your website to competing sites. Because this consultation will probably be absolutely free, there is not any reason for you not to make the most of it.

      It’s vital for your business to be optimized for search engines. Strong SEO is essential to the fitness of any company. Whether you operate a big national company or even a small, locally-based company, you can trust Tom Johnston to deal with your entire SEO needs. Visit Tom-Johnston.com to acquire more information.

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