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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Salisbury Connecticut
Tom Johnston Is The Best Option For SEO
Professional SEO may benefit your business in numerous ways. SEO can generate leads, increase targeted traffic for your site, and deliver a better user experience. However, sub-standard SEO could be damaging to the site. Tom Johnston provides the expert Search engine optimization services that you need. Johnston is an experienced professional that has been working in SEO for a decade.
Because Johnston has extensive expertise, he’s equipped to work alongside all kinds of clients, from smaller businesses to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. When you select to work alongside Johnston, you’ll get the SEO services you want.
Johnston requires a three-step approach to SEO. On-page optimization is the initial step from the process. This procedure involves making changes into a site in order to improve its search engine ranking positions. On-page optimization is capable of showing the major search engines what your web site should be ranking for. There are many on-page optimization techniques that will improve your site’s rankings, like creating SEO-friendly content to your site.
The 2nd step is off-page optimization. This describes off-site techniques that may increase your site’s rankings. One of the main elements of off-page optimization is building links. Off-page optimization is a means to show search engine listings that your internet site is a reliable method to obtain information.
The next step is local search engine optimisation. This really is important for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details for your personal Google My Company listing. Providing accurate information for other directory listings is crucial as well.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you need SEO assistance in the short-term or long term help, you’ll be capable of getting the help you need. Your contract can be adjusted when needed.
You’ll receive monthly ranking reports, which will allow you to observe how your website is performing. This will assist you to see which search terms are yielding the best results. It will likewise explain to you how your search rankings have already been improving from month to month.
Google Analytics will be set up on your web site, which implies it will be easier so that you can monitor the traffic your website is receiving. You’ll likewise be able to see how many of the website visitors to your web site have realized your web site via search engines.
If you’re enthusiastic about utilizing Tom Johnston, you are able to contact him for any free video analysis of the site. The analysis will even compare your website to competing sites. Simply because this consultation is going to be absolutely free, there is not any cause of you not to take advantage of it.
It’s important for your small business to become optimized for search engines like yahoo. Strong SEO is vital to the healthiness of any business. Whether you have a big national company or perhaps a small, locally-based company, you can depend on Tom Johnston to take care of your entire SEO needs. Visit Tom-Johnston.com for more information.
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