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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Roxbury Connecticut
Tom Johnston Is The Best Choice For SEO
Professional SEO may benefit your business in a number of ways. SEO can generate leads, increase traffic to the site, and deliver a much better user experience. However, bad quality SEO could be damaging for your site. Tom Johnston provides the expert Search engine optimization services you need. Johnston is an experienced professional which has been employed in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to use all types of clients, from smaller businesses to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. If you choose to use Johnston, you’ll receive the SEO services you require.
Johnston requires a three-step procedure for SEO. On-page optimization is the initial step in the process. This method involves making changes to a site in order to improve its search engine results. On-page optimization can display search engines what your website needs to be ranking for. There are several on-page optimization techniques that may increase your site’s rankings, such as creating SEO-friendly content for your site.
Another step is off-page optimization. This describes off-site techniques that can increase your site’s rankings. One of the primary elements of off-page optimization is backlink building. Off-page optimization is ways to show search engine listings that your internet site is a reliable supply of information.
The third step is local search engine optimization. This is important for companies that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details for your Google My Company listing. Providing accurate information for other directory listings is important at the same time.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you need SEO assistance from the short-term or long term help, you’ll can get the support that you desire. Your contract can be adjusted when necessary.
You’ll receive monthly ranking reports, which will help you to observe how your website is performing. This will help you to see which keyphrases are yielding greatest results. It is going to reveal to you how your search rankings are already improving from month to month.
Google Analytics will be installed on your website, which suggests it will be simpler that you can monitor the traffic your internet site is receiving. You’ll likewise be able to discover how many of the targeted traffic to your blog have found your website via search engines.
If you’re thinking about working together with Tom Johnston, it is possible to contact him for any free video analysis of your respective site. The analysis may also compare your web site to competing sites. Since this consultation will likely be free of charge, there is absolutely no reason behind you not to benefit from it.
It’s important for your organization to be optimized for search engines like google. Strong SEO is vital to the health of any company. Whether you have a big national company or a small, locally-based company, you can depend on Tom Johnston to deal with all of your SEO needs. Visit Tom-Johnston.com for more information.
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Search Engine Optimization
Best Local SEO Expert Agency Firm
- Serp (Search Engine Ranking Results Page)
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- SEO Marketing Agency
- On Page Optimziation
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- Google Maps
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- SEO Consultant Services
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- White Hat
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- Link Building