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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Old Greenwich Connecticut
Tom Johnston Can Be Your Best Option For SEO
Professional SEO will manage to benefit your business in many ways. SEO can generate leads, increase traffic in your site, and deliver an improved user experience. However, sub-standard SEO might be damaging to your site. Tom Johnston provides the expert Search marketing services that you desire. Johnston is surely an experienced professional which has been operating in SEO for a decade.
Because Johnston has extensive expertise, he’s equipped to work alongside all sorts of clients, from small enterprises to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. If you select to work alongside Johnston, you’ll obtain the Search engine optimization services you need.
Johnston needs a three-step strategy to SEO. On-page optimization is the initial step of the process. This technique involves making changes into a site as a way to improve its search engine ranking positions. On-page optimization can show search engines like Google what your web site should be ranking for. There are several on-page optimization techniques that will enhance your site’s rankings, like creating SEO-friendly content for your personal site.
Another step is off-page optimization. This describes off-site techniques that will improve your site’s rankings. One of the main parts of off-page optimization is link building. Off-page optimization is a method to show search engines that your website is a trustworthy source of information.
Your third step is local seo. This really is important for firms that operate locally. This part of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Company listing. Providing accurate information for other directory listings is vital as well.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you want SEO assistance within the short-term or long-term help, you’ll get the services that you desire. Your contract may be adjusted as required.
You’ll receive monthly ranking reports, which will enable you to observe how your site is performing. This will allow you to see which search phrases are yielding greatest results. It will demonstrate the way your search rankings happen to be improving from month to month.
Google Analytics will be installed on your site, which means it will be simpler for you to monitor the traffic your site is receiving. You’ll likewise be able to see how many of the targeted traffic to your site are finding your web site via search engine listings.
If you’re considering dealing with Tom Johnston, you may contact him for the free video analysis of your own site. The analysis will likely compare your web site to competing sites. Since this consultation will probably be totally free, there is no cause of you not to make the most of it.
It’s important for your organization to be optimized for search engines like google. Strong SEO is crucial to the healthiness of any business. Whether you operate a large national company or possibly a small, locally-based company, you can trust Tom Johnston to handle all of your SEO needs. Visit Tom-Johnston.com for more information.
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