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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Connecticut

      Local SEO Marketing Company Serving Oakdale Connecticut

      Tom Johnston Is Your Best Option For SEO

      Professional SEO can benefit your small business in numerous ways. SEO can generate leads, increase web traffic in your site, and deliver a much better user experience. However, sub-standard SEO can be damaging to the site. Tom Johnston provides the expert Search marketing services that you desire. Johnston is definitely an experienced professional that has been operating in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to use all types of clients, from small enterprises to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. When you select to work alongside Johnston, you’ll receive the SEO services you require.

      Johnston needs a three-step method of SEO. On-page optimization is the first task in the process. This procedure involves making changes to your site to be able to improve its search engine results. On-page optimization is capable of showing search engines like Google what your blog must be ranking for. There are several on-page optimization techniques that can increase your site’s rankings, like creating SEO-friendly content for your site.

      The 2nd step is off-page optimization. This describes off-site techniques which will enhance your site’s rankings. One of the primary parts of off-page optimization is link-building. Off-page optimization is ways to show search engine listings that your website is a reliable way to obtain information.

      Your third step is local search engine optimization. This really is necessary for firms that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Business listing. Providing accurate information for other directory listings is important also.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you require SEO assistance from the short-term or long term help, you’ll can get the services that you desire. Your contract may be adjusted when needed.

      You’ll receive monthly ranking reports, which will assist you to see how your website is performing. This will assist you to see which keyphrases are yielding ideal results. It will likewise show you the way your search rankings happen to be improving from month to month.

      Google Analytics will probably be installed on your web site, which implies it will be easier that you can monitor the traffic your website is receiving. You’ll also be able to find out how many of the people to your blog have realized your site via search engines like yahoo.

      If you’re interested in working with Tom Johnston, you can contact him to get a free video analysis of the site. The analysis will also compare your site to competing sites. Since this consultation is going to be absolutely free, there is no cause of you do not to take advantage of it.

      It’s vital for your small business to become optimized for search engines like yahoo. Strong SEO is important to the fitness of any company. Whether you manage a sizable national company or perhaps a small, locally-based company, you can rely on Tom Johnston to take care of your SEO needs. Visit Tom-Johnston.com to acquire more information.

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