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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Oakdale Connecticut
Tom Johnston Is Your Smart Choice For SEO
Professional SEO will benefit your small business in numerous ways. SEO can generate leads, increase web traffic to your site, and deliver a greater user experience. However, poor quality SEO may be damaging for your site. Tom Johnston can offer the expert Search marketing services you need. Johnston is undoubtedly an experienced professional that has been employed in SEO for a decade.
Because Johnston has extensive expertise, he’s equipped to work with all types of clients, from small companies to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. When you choose to do business with Johnston, you’ll have the Search engine optimization services you want.
Johnston requires a three-step procedure for SEO. On-page optimization is step one of your process. This procedure involves making changes to a site so that you can improve its search engine ranking positions. On-page optimization can show search engines like yahoo what your web site should be ranking for. There are several on-page optimization techniques that can enhance your site’s rankings, including creating SEO-friendly content for your personal site.
The 2nd step is off-page optimization. This describes off-site techniques that can boost your site’s rankings. One of the main aspects of off-page optimization is building links. Off-page optimization is a means to show search engines that your site is a trustworthy way to obtain information.
The 3rd step is local search engine marketing. This is certainly important for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing more information to your Google My Business listing. Providing accurate information for other directory listings is crucial at the same time.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you will need SEO assistance within the short-term or long term help, you’ll be able to get the assistance that you need. Your contract could be adjusted as needed.
You’ll receive monthly ranking reports, which will enable you to find out how your website is performing. This will enable you to see which search phrases are yielding the greatest results. It will also demonstrate how your search rankings happen to be improving from month to month.
Google Analytics will likely be set up on your web site, which suggests it will be simpler that you can monitor the traffic your website is receiving. You’ll likewise be able to find out what percentage of the targeted traffic to your web site are discovering your web site via search engines like yahoo.
If you’re considering working with Tom Johnston, you are able to contact him for the free video analysis of your own site. The analysis will even compare your web site to competing sites. Because this consultation will be free of charge, there is not any cause of you do not to take full advantage of it.
It’s necessary for your small business being optimized for search engine listings. Strong SEO is crucial to the healthiness of any company. Whether you operate a huge national company or even a small, locally-based company, you can trust Tom Johnston to handle your entire SEO needs. Visit Tom-Johnston.com to find out more.
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Search Engine Optimization
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- Serp (Search Engine Ranking Results Page)
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- On Page Optimziation
- Website Optimisation
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- Google Maps
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- White Hat
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- Link Building
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