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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Connecticut

      Local SEO Marketing Company Serving Norwalk Connecticut

      Tom Johnston Can Be Your Most Suitable Choice For SEO

      Professional SEO will benefit your business in a number of ways. SEO can generate leads, increase targeted traffic to your site, and deliver an improved user experience. However, poor quality SEO could be damaging for your site. Tom Johnston can offer the expert Search marketing services that you need. Johnston is definitely an experienced professional which has been doing work in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all kinds of clients, from small companies to larger ones. Johnston even offers franchise SEO for companies that have multiple locations. If you choose to work alongside Johnston, you’ll receive the Search marketing services you require.

      Johnston takes a three-step procedure for SEO. On-page optimization is the first task of your process. This process involves making changes to some site so that you can improve its search engine results. On-page optimization is capable of showing search engines like Google what your web site should be ranking for. There are numerous on-page optimization techniques that may improve your site’s rankings, such as creating SEO-friendly content to your site.

      Another step is off-page optimization. This describes off-site techniques which will boost your site’s rankings. One of the primary aspects of off-page optimization is building links. Off-page optimization is a means to show search engine listings that your site is a trustworthy method to obtain information.

      The third step is local search engine optimisation. This is certainly required for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details for your Google My Company listing. Providing accurate information for other directory listings is crucial at the same time.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you require SEO assistance inside the short-term or long term help, you’ll be capable of getting the support that you desire. Your contract might be adjusted as required.

      You’ll receive monthly ranking reports, which will assist you to see how your website is performing. This will help you to see which search phrases are yielding greatest results. It is going to explain to you the way your search rankings have been improving from month to month.

      Google Analytics will be placed on your website, which suggests it will be easier that you can monitor the traffic your site is receiving. You’ll likewise be able to find out what percentage of the visitors to your blog are finding your website via search engines like google.

      If you’re interested in working with Tom Johnston, it is possible to contact him for any free video analysis of the site. The analysis will even compare your website to competing sites. Simply because this consultation will be totally free, there is absolutely no reason for you do not to take full advantage of it.

      It’s important for your small business to be optimized for search engines like google. Strong SEO is essential to the healthiness of any company. Whether you run a large national company or perhaps a small, locally-based company, you can trust Tom Johnston to take care of your entire SEO needs. Visit Tom-Johnston.com to find out more.

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