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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving North Windham Connecticut
Tom Johnston Is Your Best Option For SEO
Professional SEO will manage to benefit your business in numerous ways. SEO can generate leads, increase traffic in your site, and deliver a much better user experience. However, bad quality SEO may be damaging to your site. Tom Johnston provides the expert Search marketing services that you desire. Johnston is definitely an experienced professional which has been working in SEO to get a decade.
Because Johnston has extensive expertise, he’s equipped to work with a myriad of clients, from small businesses to larger ones. Johnston even offers franchise SEO for firms that have multiple locations. If you select to work with Johnston, you’ll obtain the Search marketing services you will need.
Johnston has a three-step approach to SEO. On-page optimization is the first step of your process. This technique involves making changes to a site as a way to improve its search engine rankings. On-page optimization is capable of showing search engines like yahoo what your website must be ranking for. There are numerous on-page optimization techniques that can boost your site’s rankings, for example creating SEO-friendly content for the site.
The 2nd step is off-page optimization. This describes off-site techniques that may increase your site’s rankings. One of the many components of off-page optimization is link building. Off-page optimization is a method to show search engines that your site is a reliable method to obtain information.
The next step is local search engine marketing. This is required for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Business listing. Providing accurate information for other directory listings is crucial also.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you require SEO assistance inside the short-term or long-term help, you’ll be able to get the support you need. Your contract might be adjusted as required.
You’ll receive monthly ranking reports, which will enable you to see how your internet site is performing. This will assist you to see which keyphrases are yielding greatest results. It will likewise explain to you how your search rankings happen to be improving from month to month.
Google Analytics will be set up on your website, which means it will be easier so that you can monitor the traffic your site is receiving. You’ll also be able to discover what number of the website visitors to your blog have realized your website via search engine listings.
If you’re enthusiastic about working with Tom Johnston, it is possible to contact him for the free video analysis of your own site. The analysis will also compare your web site to competing sites. As this consultation is going to be totally free, there is no basis for you not to benefit from it.
It’s important for your organization to get optimized for search engine listings. Strong SEO is crucial to the fitness of any organization. Whether you operate a sizable national company or a small, locally-based company, you can trust Tom Johnston to deal with all your SEO needs. Visit Tom-Johnston.com to learn more.
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