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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Connecticut

      Local SEO Marketing Company Serving Niantic Connecticut

      Tom Johnston Can Be Your Best Choice For SEO

      Professional SEO will benefit your business in a number of ways. SEO can generate leads, increase web traffic to your site, and deliver a better user experience. However, sub-standard SEO can be damaging to your site. Tom Johnston can provide the expert Search engine optimization services that you need. Johnston is an experienced professional which has been working in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to work with a myriad of clients, from small companies to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. When you select to work alongside Johnston, you’ll have the Search marketing services you need.

      Johnston takes a three-step approach to SEO. On-page optimization is the first step from the process. This technique involves making changes to some site so that you can improve its search engine ranking positions. On-page optimization can present the major search engines what your web site ought to be ranking for. There are many on-page optimization techniques that could boost your site’s rankings, including creating SEO-friendly content for your personal site.

      The second step is off-page optimization. This describes off-site techniques which will enhance your site’s rankings. One of the many components of off-page optimization is link-building. Off-page optimization is a means to show search engines that your site is a reliable method to obtain information.

      Your third step is local search engine marketing. This is important for companies that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information to your Google My Business listing. Providing accurate information for other directory listings is vital as well.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you need SEO assistance from the short-term or long term help, you’ll get the support that you desire. Your contract can be adjusted as required.

      You’ll receive monthly ranking reports, which will help you to see how your website is performing. This will allow you to see which search terms are yielding ideal results. It is going to reveal to you how your search rankings have been improving from month to month.

      Google Analytics is going to be attached to your blog, which means it will be easier that you can monitor the traffic your site is receiving. You’ll also be able to see what number of the visitors to your web site are discovering your blog via search engines like google.

      If you’re considering working with Tom Johnston, it is possible to contact him for any free video analysis of your respective site. The analysis will even compare your site to competing sites. As this consultation is going to be totally free, there is no basis for you not to take advantage of it.

      It’s vital for your company to be optimized for search engines. Strong SEO is vital to the healthiness of any company. Whether you operate a huge national company or even a small, locally-based company, you can rely on Tom Johnston to manage your SEO needs. Visit Tom-Johnston.com to find out more.

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