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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Mystic Connecticut
Tom Johnston Is The Smart Choice For SEO
Professional SEO will benefit your business in many ways. SEO can generate leads, increase traffic in your site, and deliver a much better user experience. However, sub-standard SEO could be damaging in your site. Tom Johnston can offer the expert Search engine optimization services that you require. Johnston is surely an experienced professional which has been employed in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to use a myriad of clients, from small businesses to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. If you choose to do business with Johnston, you’ll get the SEO services you need.
Johnston takes a three-step strategy to SEO. On-page optimization is the first step of your process. This method involves making changes to a site to be able to improve its search engine results. On-page optimization can show search engines like yahoo what your website should be ranking for. There are many on-page optimization techniques that may increase your site’s rankings, including creating SEO-friendly content for your personal site.
Another step is off-page optimization. This describes off-site techniques that will enhance your site’s rankings. One of many elements of off-page optimization is link building. Off-page optimization is a means to show search engines like google that your site is a reliable source of information.
The next step is local search engine optimisation. This can be important for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing more information for your Google My Business listing. Providing accurate information for other directory listings is vital as well.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you will need SEO assistance from the short-term or long term help, you’ll be capable of getting the services that you need. Your contract could be adjusted as required.
You’ll receive monthly ranking reports, which will allow you to find out how your internet site is performing. This will assist you to see which keyphrases are yielding the greatest results. It will also reveal to you how your search rankings are already improving from month to month.
Google Analytics will likely be installed on your site, meaning it will be easier that you should monitor the traffic your site is receiving. You’ll likewise be able to find out what percentage of the website visitors to your web site are discovering your blog via search engines like google.
If you’re considering working with Tom Johnston, you can contact him for a free video analysis of the site. The analysis will even compare your website to competing sites. As this consultation will likely be absolutely free, there is not any cause of you not to benefit from it.
It’s essential for your organization to get optimized for search engine listings. Strong SEO is important to the healthiness of any organization. Whether you manage a large national company or even a small, locally-based company, you can trust Tom Johnston to manage your SEO needs. Visit Tom-Johnston.com to acquire more information.
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