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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Montville Connecticut
Tom Johnston Will Be Your Best Option For SEO
Professional SEO will benefit your organization in numerous ways. SEO can generate leads, increase traffic to the site, and deliver a better user experience. However, low quality SEO might be damaging to your site. Tom Johnston provides the expert Search engine optimization services that you require. Johnston is surely an experienced professional that has been working in SEO for the decade.
Because Johnston has extensive expertise, he’s equipped to work with a myriad of clients, from small enterprises to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. When you choose to work with Johnston, you’ll get the Search marketing services you need.
Johnston requires a three-step strategy to SEO. On-page optimization is the initial step in the process. This procedure involves making changes to a site to be able to improve its search engine ranking positions. On-page optimization is capable of showing the major search engines what your blog ought to be ranking for. There are many on-page optimization techniques that will boost your site’s rankings, such as creating SEO-friendly content for your site.
The 2nd step is off-page optimization. This describes off-site techniques that will boost your site’s rankings. One of the main components of off-page optimization is link-building. Off-page optimization is ways to show search engines like yahoo that your website is a reliable supply of information.
The 3rd step is local search engine optimization. This can be required for companies that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information to your Google My Company listing. Providing accurate information for other directory listings is essential as well.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you require SEO assistance inside the short-term or long-term help, you’ll get the help you need. Your contract can be adjusted when necessary.
You’ll receive monthly ranking reports, which will assist you to discover how your site is performing. This will assist you to see which keyphrases are yielding ideal results. It will likewise reveal to you how your search rankings have already been improving from month to month.
Google Analytics will likely be installed on your website, which suggests it will be simpler so that you can monitor the traffic your internet site is receiving. You’ll likewise be able to discover what percentage of the visitors to your web site are discovering your web site via search engines like google.
If you’re enthusiastic about utilizing Tom Johnston, you may contact him for any free video analysis of the site. The analysis will also compare your site to competing sites. Because this consultation will likely be free of charge, there is no cause of you do not to take full advantage of it.
It’s necessary for your organization being optimized for search engines like yahoo. Strong SEO is vital to the healthiness of any business. Whether you run a large national company or perhaps a small, locally-based company, you can trust Tom Johnston to deal with your SEO needs. Visit Tom-Johnston.com for more information.
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