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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Middletown Connecticut
Tom Johnston Is Your Smart Choice For SEO
Professional SEO can benefit your company in a number of ways. SEO can generate leads, get more traffic for your site, and deliver a better user experience. However, sub-standard SEO might be damaging for your site. Tom Johnston offers the expert Search engine optimization services you need. Johnston is surely an experienced professional that has been doing work in SEO for a decade.
Because Johnston has extensive expertise, he’s equipped to work with a myriad of clients, from smaller businesses to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. If you choose to do business with Johnston, you’ll receive the SEO services you want.
Johnston needs a three-step method of SEO. On-page optimization is the first step in the process. This method involves making changes to your site as a way to improve its search engine rankings. On-page optimization can display search engines what your web site must be ranking for. There are lots of on-page optimization techniques that can increase your site’s rankings, for example creating SEO-friendly content for your personal site.
The second step is off-page optimization. This describes off-site techniques which will increase your site’s rankings. One of the primary parts of off-page optimization is backlink building. Off-page optimization is a method to show search engines that your internet site is a trustworthy source of information.
The next step is local seo. This can be important for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Business listing. Providing accurate information for other directory listings is crucial as well.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you will need SEO assistance from the short-term or long term help, you’ll be able to get the assistance you need. Your contract could be adjusted as needed.
You’ll receive monthly ranking reports, which will assist you to observe how your internet site is performing. This will enable you to see which keyphrases are yielding greatest results. It will also demonstrate how your search rankings happen to be improving from month to month.
Google Analytics will likely be installed on your site, meaning it will be simpler for you to monitor the traffic your website is receiving. You’ll likewise be able to find out what percentage of the people to your web site have found your site via search engines like google.
If you’re enthusiastic about utilizing Tom Johnston, it is possible to contact him for a free video analysis of the site. The analysis will likely compare your site to competing sites. Simply because this consultation is going to be totally free, there is no reason behind you not to take full advantage of it.
It’s important for your business to become optimized for search engines like google. Strong SEO is vital to the health of any business. Whether you operate a big national company or possibly a small, locally-based company, you can trust Tom Johnston to manage all of your SEO needs. Visit Tom-Johnston.com to acquire more information.
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