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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

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    Monthly Ranking Reports

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Connecticut

      Local SEO Marketing Company Serving Middlefield Connecticut

      Tom Johnston Can Be Your Best Choice For SEO

      Professional SEO will benefit your company in many ways. SEO can generate leads, increase traffic in your site, and deliver an improved user experience. However, bad quality SEO may be damaging in your site. Tom Johnston can offer the expert Search marketing services you need. Johnston is an experienced professional which has been operating in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all sorts of clients, from small businesses to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. When you choose to work with Johnston, you’ll have the Search engine optimization services you need.

      Johnston needs a three-step procedure for SEO. On-page optimization is step one of your process. This procedure involves making changes into a site in order to improve its search engine ranking positions. On-page optimization can show search engines like Google what your web site must be ranking for. There are lots of on-page optimization techniques that can boost your site’s rankings, such as creating SEO-friendly content for your personal site.

      The next step is off-page optimization. This describes off-site techniques that can increase your site’s rankings. One of the primary components of off-page optimization is backlink building. Off-page optimization is a method to show search engine listings that your site is a trustworthy method to obtain information.

      Your third step is local search engine optimisation. This really is required for companies that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information for your Google My Business listing. Providing accurate information for other directory listings is crucial as well.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you need SEO assistance in the short-term or long-term help, you’ll be able to get the services that you need. Your contract might be adjusted when necessary.

      You’ll receive monthly ranking reports, which will help you to observe how your website is performing. This will enable you to see which keyphrases are yielding ideal results. It will also show you the way your search rankings are already improving from month to month.

      Google Analytics will probably be attached to your web site, meaning it will be easier so that you can monitor the traffic your site is receiving. You’ll likewise be able to see how many of the targeted traffic to your blog have found your blog via search engines like google.

      If you’re thinking about dealing with Tom Johnston, it is possible to contact him for any free video analysis of the site. The analysis will even compare your web site to competing sites. Since this consultation will probably be totally free, there is absolutely no reason for you not to take full advantage of it.

      It’s vital for your organization being optimized for search engine listings. Strong SEO is important to the fitness of any business. Whether you run a huge national company or perhaps a small, locally-based company, you can depend on Tom Johnston to take care of your SEO needs. Visit Tom-Johnston.com for more information.

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