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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Middlebury Connecticut
Tom Johnston Will Be Your Best Option For SEO
Professional SEO may benefit your company in numerous ways. SEO can generate leads, increase web traffic to the site, and deliver a much better user experience. However, sub-standard SEO may be damaging to the site. Tom Johnston can offer the expert SEO services that you desire. Johnston is an experienced professional which has been employed in SEO to get a decade.
Because Johnston has extensive expertise, he’s equipped to work with a myriad of clients, from small companies to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. If you select to use Johnston, you’ll receive the Search marketing services you want.
Johnston takes a three-step approach to SEO. On-page optimization is the first task of your process. This procedure involves making changes to a site as a way to improve its search engine results. On-page optimization can present the major search engines what your blog ought to be ranking for. There are many on-page optimization techniques that will improve your site’s rankings, for example creating SEO-friendly content to your site.
The second step is off-page optimization. This describes off-site techniques that may enhance your site’s rankings. One of the many elements of off-page optimization is link-building. Off-page optimization is ways to show search engines like yahoo that your internet site is a reliable way to obtain information.
Your third step is local search engine optimization. This is certainly important for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Business listing. Providing accurate information for other directory listings is important at the same time.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you need SEO assistance from the short-term or long term help, you’ll be capable of getting the help you need. Your contract might be adjusted when necessary.
You’ll receive monthly ranking reports, which will help you to see how your internet site is performing. This will enable you to see which keyphrases are yielding greatest results. It is going to show you how your search rankings are already improving from month to month.
Google Analytics will be set up on your web site, which implies it will be simpler that you should monitor the traffic your website is receiving. You’ll likewise be able to discover what percentage of the people to your blog have realized your website via search engines like google.
If you’re thinking about utilizing Tom Johnston, you are able to contact him to get a free video analysis of the site. The analysis will likely compare your web site to competing sites. Since this consultation is going to be absolutely free, there is not any reason for you not to take advantage of it.
It’s important for your business to be optimized for search engines. Strong SEO is crucial to the fitness of any organization. Whether you manage a huge national company or a small, locally-based company, you can depend on Tom Johnston to manage all of your SEO needs. Visit Tom-Johnston.com to acquire more information.
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