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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Middlebury Connecticut
Tom Johnston Can Be Your Best Option For SEO
Professional SEO can benefit your organization in a number of ways. SEO can generate leads, increase targeted traffic in your site, and deliver a better user experience. However, bad quality SEO may be damaging for your site. Tom Johnston offers the expert Search marketing services that you require. Johnston is definitely an experienced professional which has been working in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to work alongside all kinds of clients, from small enterprises to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. When you select to use Johnston, you’ll receive the SEO services you will need.
Johnston needs a three-step method of SEO. On-page optimization is step one in the process. This technique involves making changes to some site as a way to improve its search engine results. On-page optimization can show search engines like Google what your web site should be ranking for. There are many on-page optimization techniques that may enhance your site’s rankings, for example creating SEO-friendly content for your site.
The second step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of the main elements of off-page optimization is link building. Off-page optimization is a method to show search engines that your site is a trustworthy source of information.
The next step is local search engine optimisation. This can be important for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Business listing. Providing accurate information for other directory listings is vital as well.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you need SEO assistance from the short-term or long term help, you’ll get the support that you desire. Your contract can be adjusted when necessary.
You’ll receive monthly ranking reports, which will help you to observe how your internet site is performing. This will allow you to see which search phrases are yielding the greatest results. It is going to reveal to you the way your search rankings happen to be improving from month to month.
Google Analytics is going to be attached to your web site, which implies it will be simpler that you can monitor the traffic your site is receiving. You’ll likewise be able to view what percentage of the website visitors to your website are discovering your blog via search engines like yahoo.
If you’re interested in working together with Tom Johnston, you are able to contact him for any free video analysis of your site. The analysis will even compare your blog to competing sites. Since this consultation is going to be absolutely free, there is no cause of you not to benefit from it.
It’s important for your organization to become optimized for search engines like yahoo. Strong SEO is important to the healthiness of any business. Whether you have a big national company or even a small, locally-based company, you can rely on Tom Johnston to manage your entire SEO needs. Visit Tom-Johnston.com for more information.
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Search Engine Optimization
Best Local SEO Expert Agency Firm
- Serp (Search Engine Ranking Results Page)
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- On Page Optimziation
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- Google Maps
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- SEO Consultant Services
- Non Expensive
- White Hat
- Mobile & Phone
- Link Building
- New Haven