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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Ledyard Connecticut
Tom Johnston Is The Smart Choice For SEO
Professional SEO will manage to benefit your company in numerous ways. SEO can generate leads, increase web traffic in your site, and deliver an improved user experience. However, poor quality SEO may be damaging for your site. Tom Johnston can offer the expert SEO services that you require. Johnston is surely an experienced professional that has been employed in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to work alongside all kinds of clients, from smaller businesses to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. When you select to use Johnston, you’ll get the Search engine optimization services you will need.
Johnston requires a three-step method of SEO. On-page optimization is the first step of your process. This process involves making changes to a site to be able to improve its search engine results. On-page optimization can display the major search engines what your website needs to be ranking for. There are many on-page optimization techniques that could improve your site’s rankings, including creating SEO-friendly content for your personal site.
Another step is off-page optimization. This describes off-site techniques which will increase your site’s rankings. One of the primary aspects of off-page optimization is backlink building. Off-page optimization is a means to show search engines like yahoo that your site is a trustworthy supply of information.
The next step is local search engine optimisation. This is certainly important for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Business listing. Providing accurate information for other directory listings is essential too.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you want SEO assistance inside the short-term or long term help, you’ll be capable of getting the assistance that you desire. Your contract might be adjusted when needed.
You’ll receive monthly ranking reports, which will enable you to see how your website is performing. This will help you to see which keyphrases are yielding the best results. It is going to reveal to you the way your search rankings happen to be improving from month to month.
Google Analytics will probably be placed on your web site, meaning it will be simpler for you to monitor the traffic your site is receiving. You’ll likewise be able to find out what number of the people to your web site have realized your web site via search engines like google.
If you’re enthusiastic about working with Tom Johnston, it is possible to contact him for any free video analysis of your site. The analysis will likely compare your website to competing sites. Because this consultation will be totally free, there is not any cause of you not to benefit from it.
It’s vital for your company to be optimized for search engines. Strong SEO is vital to the health of any organization. Whether you run a large national company or possibly a small, locally-based company, you can rely Tom Johnston to deal with all your SEO needs. Visit Tom-Johnston.com to acquire more information.
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